ABM Manager

What you'll be doing

• Account-based Marketing
• Full ownership of ABM programs in the Americas spanning 1:1 and 1:few plays for our biggest and most complex deals, including targeting, personalization strategy, asset creation, channel orchestration, and pipeline reporting
• Create ABM playbooks, turning intent signals, tech stack data, and public information into a sharp point of view and execution strategy on every priority account
• Partner with Paid Media on account-targeted advertising and retargeting, with Field and Partner Marketing on event and co-marketing tie-ins, and with Product Marketing on messaging
• Partner with Sales, SDRs, and CSMs, and measure what matters. Develop joint account plans, ensure coordinated follow-up on every program, and drive rep enablement
• Join account reviews and QBRs as a strategic partner, not a reporter. Actively shape how accounts are approached and what messaging resonates
• Creative Campaign Orchestration
• Design multi-touch campaigns that break through inbox noise. Work with Growth and Field Marketing to blend paid, email, LinkedIn, direct mail, events, and AI-driven personalization into cohesive account experiences
• Time campaigns to align with account readiness signals and buying signals, using intent data to strike when accounts are most receptive
• Create personalized, industry-specific content and messaging that speaks directly to each account's challenges and priorities
• Innovation & Automation
• Utilize and operationalize AI to optimize workflows, gain clear account insights, create messaging, and measure what's working
• Experiment continuously with new channels, formats, and tactics; test what works and double down on winners
• Craft the processes and playbooks as you go, so that the program can scale to other regions
• Measurement & Optimization
• Work with marketing operations to build closed-loop reporting that tracks engagement, opportunity creation, deal velocity, and revenue impact by account
• Run A/B tests relentlessly-optimize messaging, timing, channel mix, and tactics based on real performance data
• Share wins and learnings with Sales and the broader marketing team, building a culture of continuous improvement

What you need to be successful

• Experience
• 5+ years of B2B marketing with at least 1 to 2 years deep in ABM/ABX, demand generation, or similar account-focused motions
• Proven track record building and executing campaigns that directly contributed to pipeline and revenue
• Nice to have: formerly worked as a BDR and SDR so you know the world of hunting and prospecting to be a knowledgeable partner to sales in their work
• Core Capabilities
• Proficient with the tools of the trade: Clay, Claude, Gong, HubSpot, and LinkedIn Sales Navigator
• Comfortable with data-you can extract insights from dashboards, run analyses, and translate numbers into strategic recommendations
• Strong communicator who thrives in matrix environments and can influence without authority
• Creative problem-solver. You find unconventional ways to reach accounts and break through competitive noise
• Resourceful and detail-oriented; you move fast but don't cut corners

Global Markets Marketing operating principles

• Easy to work with: When we partner with other teams, we obsess over making our work complete and ready to action, with no additional effort required on their part.
• Experiments encouraged: We move fast, test ideas, and learn quickly knowing that progress beats perfection.
• Obsess over the market: Executing marketing activity is table stakes. Our biggest value lies in being expert consultants on the market, product, and customers, and we actively invest in maintaining that expertise.
• Roll up our sleeves: We operate as business owners of our own area, never above any task that advances company and customer interests, and we invest our time where it maximizes return.
• Bring the solution: We challenge each other and name problems directly, but we always come to the table with ideas, solutions, and a path forward. We don't just identify what's broken; we help fix it.
• Good vibes, great work: We believe the best work happens when people actually enjoy who they're working with. We make room for laughter, growth, and real human connection.

What you'll get

• Competitive Compensation - we offer attractive salary packages, including LTIP (unit-based Long Term Incentive Plan)

• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Support - we're offering a 401(k) plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents
• Volunteer Day - you'll get one day off per year for supporting a social project

• In compliance with local law, we are disclosing the compensation, or a range thereof.
• Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.
• The range listed is just one component of Staffbase's total compensation package for employees.
• Pay Range: $115,000 - $150,000 CAD base salary per year.

Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays, and paid time off (PTO).

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