Account Executive/Marketing Consultant

A Kxan

Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.

As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.

Key Responsibilities

• Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
• Conduct discovery meetings to assess client goals, challenges, and marketing needs.
• Develop and present customized broadcast, streaming, and digital advertising solutions.
• Launch, manage, and optimize campaigns from proposal through renewal.
• Build and maintain strong client relationships through ongoing communication and performance reviews.
• Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
• Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
• Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
• Serve as a trusted marketing resource within the local business community.
• Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.

Qualifications & Skills

• Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions.
• Excellent relationship-building skills with the ability to establish long-term client partnerships.
• Self-motivated, results-oriented, and driven to meet and exceed revenue goals.
• Strong communication, presentation, negotiation, and problem-solving skills.
• Highly organized with exceptional time-management abilities.
• Comfortable with prospecting, cold calling, and developing new business opportunities.
• Collaborative team player with a positive attitude and strong work ethic.
• Coachable, adaptable, and eager to grow professionally.

Education & Experience

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media.
• Valid driver's license with an acceptable driving record.
• Sales, marketing, media, or advertising experience preferred, but not required.