Account Manager (Small Business)

About the Role

We are looking for a data-minded Account Manager to own the success of our small business campground customers at scale. You will support a book of 600-1,000 parks through segmented outreach, automated playbooks, and targeted one-to-one touches where they matter most. You will turn customer data into timely, relevant engagement that drives adoption, retention, and revenue for parks.

Key Responsibilities

• Own a scaled book: Own retention and growth for a portfolio of 600-1,000 small business accounts, segmented by health, lifecycle stage, and product adoption. Your approach is built on automation and programs rather than account-by-account management.
• Build and run automated outreach: Design, launch, and refine HubSpot sequences, workflows, and triggered campaigns for onboarding follow-ups, seasonal readiness, renewals, and feature adoption. Measure what works and iterate, driving one-to-many engagement.
• Use health signals to prioritize: Use usage data, health scores, and call and email intelligence to decide where to spend personal time, such as at-risk parks, high-potential upgrades, and ownership changes.
• Drive product adoption: Lead scaled campaigns for key products and features, including our AI Voice and Chat tools, Dynamic Pricing, and the Growth Package. Partner with Implementation and Support for a smooth handoff.
• Handle high-impact moments personally: Manage change-of-ownership transitions, terminations, escalations, and save plays with a human touch.
• Be the voice of the customer: Capture themes from conversations and data and report them to Product Management and Development. Manage setup and adoption of third-party integrations.
• Report on outcomes: Track gross revenue retention, adoption rates, engagement and coverage metrics, and automation performance, and share insights with the management team.

Qualifications

• Experience in customer success, account management, or lifecycle marketing, ideally with a high-volume or SMB book. Outdoor, hospitality, or travel industry experience is a plus.
• Hands-on experience with a CRM and automation tool (HubSpot strongly preferred), including building sequences or workflows.
• Comfort with data: you can pull a segment, read a dashboard, and decide what to do next.
• Strong written communication. Much of your work is emails and campaigns that sound human and get results.
• Curiosity about AI and automation tools, and a habit of testing and improving.
• Ability to work independently, prioritize across a large book, and meet deadlines.
• Ability to travel occasionally to industry events, based on business need.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

How We Measure Success

Gross revenue retention for your book, product adoption rates, coverage of your accounts with meaningful touchpoints, and the performance of your automated programs.

Compensation and Benefits

• Base salary: $52-56k; performance-based bonuses up to 25% of salary, paid quarterly
• Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
• 401(k) plan with employer match
• Flexible and casual work environment
• Employee camping credit to encourage getting outdoors and experiencing our product!

Priority will be given to candidates located near our Grand Rapids, MI headquarters or in our Denver, CO and Chicago, IL metro area hubs who are interested in a hybrid working arrangement. Secondary consideration will be given to candidates who reside in states where we currently have employees, including CO, IA, IL, ME, MA, MI, NY, NC, OR, SC, TX, UT, VT, VA, and WA. Candidates located outside of the US or any of the states listed previously are not able to be considered at this time.