Account Specialist

About You

In this role, you will serve as the strategic liaison between Marketing, Programming, Production, Creative, PR, Research, Media and other cross-functional teams to drive the successful execution of integrated marketing initiatives. You will manage projects and campaigns through a 360° multiplatform approach, translating business priorities, content strategies, and audience insights into coordinated promotional plans that support business objectives across linear, digital, social, streaming, and emerging platforms.

The Multiplatform Account Specialist is responsible for ensuring alignment among stakeholders, overseeing campaign workflows, facilitating communication across teams, and delivering projects on time and according to strategic priorities.

YOUR DAY-DAY: (aka Responsibilities)

• Lead the end-to-end management of multiplatform marketing projects and campaigns, ensuring alignment with business objectives and audience engagement goals.
• Serve as the primary liaison between Marketing, Programming, Production, Creative, PR, Research, Media, and other stakeholders to ensure effective collaboration and execution.
• Translate business priorities, content strategies, and project requirements into integrated communication and promotional plans across linear, digital, social, streaming, and emerging platforms.
• Coordinate campaign development, timelines, deliverables, approvals, and asset distribution to ensure timely and accurate execution.
• Develop strategic briefs and provide actionable insights that guide creative development, messaging, and promotional strategies.
• Maintain a comprehensive view of project status, proactively managing priorities, identifying risks, and resolving issues throughout the campaign lifecycle.
• Ensure creative teams and partners have the information, materials, and direction needed to produce effective marketing assets.
• Leverage audience, content, market, and competitive insights to inform campaign recommendations and identify opportunities to maximize reach and performance.
• Support the integration of marketing, communications, and public relations efforts to strengthen content visibility and audience engagement.
• Monitor campaign performance, compile results, and facilitate post-campaign analyses to identify learnings, best practices, and opportunities for continuous improvement.
• Prepare and communicate project updates, campaign status reports, strategic recommendations, and key insights to stakeholders and leadership.
• Build strong relationships across the organization, influencing and driving alignment among cross-functional teams without direct authority.

You Have

(aka Qualifications)

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field.
• 3+ years of experience in marketing, advertising, account management, promotions, media, content, entertainment, or related industries.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Strong project management, organization, and prioritization skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to analyze information, identify opportunities, and make data-informed recommendations.
• Proven ability to collaborate effectively across multiple functions and influence without direct authority.
• Experience working with creative, production, media, or content teams preferred.
• Knowledge of multiplatform marketing campaigns, audience insights, and media strategies preferred.
• Proficiency in Microsoft Office and project management tools.