Ad Operations Manager

About the Role

As part of our Operations team, you will play a critical role in managing the full lifecycle of advertising campaigns across linear television, Connected TV (CTV), and aggregated local inventory.

Working closely with our Video Activation, Client Success, and Sales teams, you will be responsible for planning, executing, monitoring, optimizing, and reconciling advertising campaigns to ensure successful delivery against client objectives.

You'll leverage Simulmedia's proprietary TV+ platform, data-driven insights, and industry relationships to maximize campaign performance while ensuring operational excellence. This role offers the opportunity to take ownership of campaigns, collaborate across teams, and contribute to the continued evolution of our advertising technology and processes.

What you'll Do

Plan

Develop and manage effective, data-driven video advertising campaigns that help clients achieve their audience-targeting and performance goals.

• Plan and manage advertising campaigns across linear TV, CTV, and aggregated local inventory.
• Leverage proprietary technology and audience insights to develop efficient media plans and buying strategies.
• Collaborate with Sales and Client Success teams to develop proposals and campaign recommendations.
• Evaluate inventory availability, pricing, and placement opportunities to maximize campaign effectiveness.
• Manage multiple campaigns simultaneously, balancing priorities and deadlines while maintaining accuracy and quality.

Execute

Own campaign execution from launch through completion, ensuring accurate delivery, proactive optimization, and strong relationships with network partners.

• Manage the buying, trafficking, scheduling, and execution of advertising campaigns across multiple platforms.
• Monitor campaign pacing and performance, proactively adjusting placements and inventory to achieve guaranteed delivery metrics.
• Negotiate inventory placements, schedule adjustments, and make-goods with network partners.
• Coordinate creative assets, trafficking instructions, and campaign requirements with internal teams and external partners.
• Identify, troubleshoot, and resolve campaign delivery, creative, and operational issues.
• Prepare and distribute key operational deliverables, including pacing reports, pre-logs, and programming highlights.
• Maintain strong communication with network partners and internal stakeholders to ensure campaign integrity and client satisfaction.

Report & Optimize

Analyze campaign performance, reconcile delivery, and provide actionable insights to continuously improve results.

• Track campaign delivery against client goals, guarantees, and key performance indicators (KPIs).
• Prepare and analyze pacing reports, campaign performance summaries, and final reconciliation reports.
• Verify make-goods, reconcile inventory, and ensure accurate post-campaign reporting.
• Identify opportunities to improve campaign efficiency, inventory utilization, and overall performance.
• Partner with Client Success and Sales to communicate campaign results and recommend optimizations.
• Contribute to improvements in operational workflows, reporting processes, and automation initiatives.

What We're Looking For

• 3-5 years of professional experience in advertising operations, media planning/buying, campaign management, or client services within an agency, media company, or advertising technology organization.
• Experience with linear television, CTV, local television inventory, or direct response (DR) advertising.
• Demonstrated ability to independently manage multiple advertising campaigns from planning through reconciliation.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.
• Ability to prioritize competing responsibilities and meet deadlines in a fast-paced, dynamic environment.
• Excellent written and verbal communication skills, including the ability to collaborate effectively with internal teams, clients, and external partners.
• Strong proficiency in Microsoft Excel, Google Sheets, and other Microsoft Office or Google Workspace applications.
• A proactive, solutions-oriented mindset with a commitment to accuracy, accountability, and continuous improvement.
• Genuine interest in advertising technology, data-driven media, and the evolving television and streaming landscape.

Nice to Have

• Hands-on experience with ad trafficking, ad serving, or demand-side platforms (DSPs), particularly within CTV.
• Experience with programmatic video advertising and cross-platform campaign execution.
• Familiarity with audience measurement, targeting, and campaign attribution tools.
• Experience using AI-powered tools to improve planning, reporting, troubleshooting, and operational efficiency.
• Working knowledge of SQL, Python, scripting, or other reporting and automation technologies.
• Experience negotiating inventory and managing relationships with television networks or media partners.

While Simulmedia

• At Simulmedia, we believe in Doing the Right Thing, Boldness, Intellectual Curiosity, being Data-Informed, and showing Tenacity.
• You'll join a collaborative, innovative team that values new ideas, encourages professional growth, and empowers employees to make a meaningful impact.
• As the television advertising industry continues to evolve, you'll have the opportunity to work at the intersection of traditional television, streaming, data, and technology-helping shape the future of how brands connect with their audiences.
• We offer a dynamic work environment where initiative is valued, contributions are recognized, and talented people have the opportunity to grow their careers.

Compensation

The anticipated annual base salary for this position is $80,000-$95,000, depending on experience, qualifications, and relevant skills.

If you're ready to take the next step in your advertising operations career and help deliver innovative, data-driven advertising solutions, we'd love to hear from you.

Apply today and join the Simulmedia team in New York City!

Check out our Excellent Benefits & Perks

Fully paid premiums for employee medical, dental, vision, short-term disability, long-term disability and life-insurance coverage for full-time employees

• Medical by UnitedHealthcare
• Dental by Guardian
• Vision by EyeMed

Pre-tax plans for medical flexible spending, dependent care and transit/parking:

• Flexible paid time off (PTO)
• Sick time off
• Extensive holiday schedule
• Generous parental leave policies after a year of service
• Phone and Data reimbursement program

• Fully paid Citi Bike membership and helmet stipend with Seamless+ and Lyft Pink
• Pet-friendly office
• Monthly happy hours, quarterly team building, plus tons of other fun events!
• Dedicated workshops for diversity, equity, inclusion and belonging
• Park Avenue office with 360-degree views and fully stocked kitchens

Simulmedia prioritizes diversity and representation in recruiting, embraces people of all backgrounds and works to create an inclusive culture to help all of our people thrive. Discrimination of any type is not tolerated at Simulmedia. This policy applies to all terms and conditions of employment, including recruiting, hiring, promotion, termination, time off, and compensation.