AEO Content & Authority Lead

About the role

The Content & Authority Lead sets editorial direction and owns content quality end to end, from drafting and editing to sourcing the right voices and expertise to make the work credible. The "authority" part matters here. AI answer engines cite content that reads as expert, accurate, and trustworthy, so the editorial bar directly determines whether the brand shows up in AI-generated answers at all.

You'll be building a point of view across the content, briefing and managing external writers and contributors, and putting the QA process in place that keeps everything consistent and on-brand before it ships. This is a mix of hands-on editorial work and the process and people management it takes to keep a content pipeline moving reliably.

You will be responsible for: Setting editorial direction and content standards that reflect the brand's voice and priorities. Drafting original content and editing or overseeing drafts from other writers and contributors. Identifying and building relationships with subject matter experts to strengthen the credibility and depth of the content. Writing clear, detailed briefs for freelance writers, agencies, and expert contributors.

Owning content QA, reviewing for accuracy, consistency, and adherence to editorial and brand standards before publication. Building and maintaining a repeatable editorial workflow from ideation through drafting, review, and publication. Structuring content so it's usable by AI answer engines, working with the technical lead on formatting, and with the measurement lead on what's actually getting cited.

Partnering with cross-functional stakeholders to keep content priorities aligned with broader strategy. Refining the editorial approach based on performance and feedback.

Qualifications & Requirements

• Must-have 5+ years of editorial, content strategy, or content marketing experience.
• Demonstrated experience managing content production at scale, across multiple contributors or writers.
• Experience identifying, recruiting, and working with subject matter experts or outside contributors.
• Strong writing and editing skills, with the ability to write clear briefs and give useful editorial feedback remotely.

• Sharp attention to detail and consistency across large volumes of content.
• Comfortable balancing editorial judgment with a defined process and firm deadlines.
• Able to work independently and manage multiple content workstreams at once.
• Nice-to-have Experience writing or editing for search visibility, including E-E-A-T principles and content structured for retrieval.

Familiarity with AEO, GEO, or AI search, or clear curiosity about it. Experience in a regulated or compliance-heavy industry.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.

Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers.

Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.