Agency Development Lead - Independent Agencies

About the Role

The Agency Partnerships team is a new, high-performing team within the Consumer Team that drives customer success by partnering with a wide range of agency partners. We are looking for an Agency Development Lead to build and own partnerships with independent agencies based in North America. This is a unique, zero-to-one opportunity to define how one of the world's largest performance advertising platforms shows up, engages and grows with the independent agency community to establish AppLovin Ads as a core performance channel across their client rosters.

This is a highly visible, externally facing role for someone who thrives on building influential relationships and turning them into measurable revenue growth for clients, partners and AppLovin. You will focus on winning new agency partnerships and expanding AppLovin's footprint within existing agency partners.

You will build relationships with agency leadership and activate programs around co-marketing, technology integration, enablement and joint business planning, while developing a deep understanding of each agency's business, media strategy and growth priorities. You will serve as a consultative, executive-level growth partner who earns trust with agency leadership and the client teams they represent.

You will also work alongside dedicated Agency Success Managers on the Agency Partnerships team to support client onboarding, spend growth and retention.

Responsibilities

Own full-cycle sales opportunities across North American independent agency prospects and existing partners, building trusted relationships with senior agency leadership, pod leads and media buyers that lead to multi-client activation and durable revenue growth

• Build and manage a strong pipeline of qualified agency partner opportunities through strategic account planning, targeted prospecting, executive referrals, inbound demand and industry events and conferences
• Lead joint business planning conversations with agency partners to understand their client portfolio, commercial priorities, media planning process and practice areas where AppLovin Ads can play a role in driving their broader growth strategy
• Partner closely with Agency Success Managers and cross-functional teams to ensure new agencies and their clients launch successfully on the platform
• Expand agency partnerships by identifying and activating net-new clients within their roster, working alongside Agency Success Managers who own growth of clients already spending on the platform
• Serve as the trusted primary point of contact, escalation point and thought leader for your agencies
• Design and deliver scaled enablement programs, including trainings, workshops, certifications and roadshows, that build agency fluency in AppLovin Ads and in performance best practices for creative, measurement and campaign setup
• Partner with the Consumer Business Development team to connect agency relationships to direct brand opportunities, ensuring a coordinated experience for both agency and brand partners
• Drive co-marketing, thought leadership and case study programs with agency partners to establish AppLovin as the best full-funnel performance advertising channel opportunity in the market
• Bring the voice of the agency to AppLovin by translating partner feedback, competitive intelligence and market trends into prioritized business cases that inform the product roadmap and agency offering
• Represent AppLovin at industry events, agency summits and executive briefings
• Mentor and develop Agency Partnerships team members, raise the bar on best practices and playbooks and help build the team as the channel grows

Basic Qualifications

• 10+ years of experience in digital advertising, with significant experience in agency development, agency sales or agency partnerships at a leading ad tech, paid social, search, e-commerce or technology company
• A consistent track record of winning new agency business and expanding existing partnerships for performance-focused products and/or services
• Deep understanding of agency operating models, economics and how media planning and channel decisions are made across independent agencies of all sizes
• Established network of senior relationships across North American independent agencies
• Executive presence and outstanding communication, storytelling, negotiation and presentation skills, with the ability to build credibility from practitioner to C-suite
• Strong prospecting and account-planning skills, with the judgment to prioritize the opportunities, relationships and actions most likely to create material growth
• Analytical, data-driven operating style, with the ability to manage a high-volume, high-value portfolio of agency relationships
• A builder mindset: you thrive in early-stage business settings, operate well with ambiguity and minimal direction and can stand up programs from scratch

BA/BS degree preferred

• Direct agency management experience at a performance advertising platform such as a paid social, search, mobile or programmatic company
• Experience structuring and negotiating commercial agreements, joint business plans or incentive programs with agency partners
• Experience building scaled agency partnership, certification and training programs from an early stage
• Agency-side experience in media planning, investment or performance marketing
• Understanding of the mobile advertising ecosystem and performance advertising for e-commerce
• Travel expected as and when possible

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits

• 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year
• Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

CA Base Pay Range $202,500 - $247,500 USD

• To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
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