Apple TV Growth Lead, Acquisition Journeys

Summary

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV.

We are deeply passionate about apps, music, movies, TV shows, sports and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it

Come and join the Global Subscriber Acquisition team who are responsible for driving growth and subscriber conversion for Apple TV. We are seeking a strategic Growth Lead, Acquisition Journeys for Apple TV, with a strong focus on funnel optimization, to help drive the next phase of subscription growth. This role will work cross-functionally to identify high-impact growth opportunities that increase signups and conversion rates for the service, with a strong focus on mapping and optimizing the end-to-end customer journey.

About the role

In this role, you will obsess over every step of the acquisition funnel—from initial discovery to successful subscription—collaborating closely with product, engineering, design, and the data science & analytics teams across a global organization. Beyond strategy, this role owns the execution of conversion rate optimization initiatives, testing, and user flow enhancements that remove friction and drive sustained growth.

The ideal candidate can balance big-picture user journey mapping with hands-on funnel analysis, brings experience scaling DTC subscription businesses and understands how to leverage data and customer insights to turn both net-new prospects and returning winbacks into loyal subscribers. Additionally, you will play a key role in influencing the Apple TV product roadmap, helping to get new features, promotional offers, and subscription packages built to accelerate acquisition.

Responsibilities

• Map and optimize the end-to-end customer journey for Apple TV across all touchpoints, ensuring a seamless and frictionless path to subscription for both new prospects and winback opportunities.
• Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across acquisition funnel.
• Lead the experimentation roadmap for all acquisition flows, running A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences to boost conversion and paid plan growth.
• Optimize multi-product merchandising and lead conversion strategy for global and partner acquisition flows, ensuring consistent, high-converting journeys across markets, partners, and offers.
• Have a strong command of full-funnel metrics and user behavior data across key platforms and devices, and use them to identify drop-off points, uncover friction, and develop hypotheses for new growth opportunities.
• Work cross-functionally with product, design, DS&A, and engineering teams to prioritize and implement funnel enhancements and journey improvements.
• Deliver regular performance updates that keep stakeholders informed on funnel health, test results, and upcoming journey optimizations.
• Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.

Minimum Qualifications

• 8+ years of product growth, conversion rate optimization, or related subscription growth experience
• 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics
• Ability to juggle many stakeholders, initiatives and deadlines simultaneously
• Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)

Preferred Qualifications

• Strong command of product analytics and user behavior tracking tools
• Experience in interacting with and influencing all levels of management
• Ability to work independently and embrace change and ambiguity
• Detail-oriented and resourceful, with a proactive approach to solving problems and anticipating executive needs
• Able to build strategic, long-term relationships at all levels
• Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging
• Comfortable flexing between strategic journey mapping and day-to-day operational execution
• A love for all things technology, television and/or film