ASO Specialist San Francisco
- Location
- San Francisco, CA · On-site
- Job type
- Full-time
- Level
- Mid-level
- Experience
- 3+ years
- Listed
- 23 days ago
Skills & highlights for this role
- app store optimization
- keyword research
- App Annie
- Sensor Tower
- competitor analysis
Also useful
- mobile growth marketing
Stated benefits & perks
- Medical
- Vision
- Dental
- Disability insurance
- 401k match
About the Role
We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Responsibilities
- Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
- Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
- Analyze app store performance metrics and provide actionable insights.
- Monitor competitors and market trends to identify opportunities for growth.
- Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
- Stay on top of platform updates, industry best practices, and emerging ASO tools.
Requirements
- Around 3+ years of experience in ASO or mobile growth marketing.
- Strong understanding of app store ecosystems (Apple App Store, Google Play).
- Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai etc.).
- Data-driven mindset with the ability to turn insights into action.
- Excellent communication and collaboration skills.
- Enthusiasm for AI, productivity, and digital tools.
- Based in San Francisco (onsite role).
What We Offer (San Francisco)
- Apple hardware ecosystem for work.
- Annual Bonus.
- Medical Insurance (including vision & dental).
- Disability insurance - short and long-term.
- 401k up to 4% contribution.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Transportation budget
- Free meals at the hub
- Gym membership
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
About US
At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management and change lives along the way.
Equal opportunity and legal notices
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
From Air Apps's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this ASO Specialist San Francisco role at Air Apps, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
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Common questions
Where is the ASO Specialist San Francisco job at Air Apps located?
This ASO Specialist San Francisco position at Air Apps is located in San Francisco, CA (On-site). Always check Air Apps's application page for specific state eligibility or relocation policies.
What qualifications are required for ASO Specialist San Francisco at Air Apps?
For the ASO Specialist San Francisco role, Air Apps highlights 3+ years of relevant experience; experience with app store optimization, keyword research, App Annie, Sensor Tower, competitor analysis. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the ASO Specialist San Francisco position at Air Apps?
This listing links directly to Air Apps's Ashby application page. You can apply directly on Air Apps's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.