Assistant Brand Corporate (Springdale, AR)

Overview

This role is an entry-level to early-career brand management position with significant cross-functional exposure and P&L accountability. The individual will support business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.

Key Responsibilities

Brand & Business Management

• Support development of annual business objectives and marketing plans.
• Help deliver volume, profit, market share, and financial targets.
• Monitor brand performance and recommend corrective actions when needed.
• Analyze market and business data to generate actionable insights.

Innovation & Product Development

• Participate in product and packaging innovation projects.
• Assist with:
• Concept development
• Feasibility validation
• Business case creation
• Project execution
• Customer sell-in activities
• Post-launch performance tracking
• Partner with Brand Managers, R&D, Operations, and Sales teams throughout the innovation process.

Cross-Functional Leadership

• Lead and coordinate initiatives across:
• Marketing
• Sales
• Operations
• R&D
• Demand Planning
• Supply Planning
• Influence without direct authority.

Forecasting & Planning

• Manage monthly volume forecasts.
• Collaborate with demand and supply planning teams to improve forecast accuracy.
• Support Joint Business Plan (JBP) objectives through proactive planning.

Customer & Sales Partnership

• Work closely with customer-facing teams.
• Incorporate customer strategies into brand plans.
• Identify growth opportunities and support execution.

Minimum Qualifications

Education

• Bachelor's degree in Business, Marketing, or related field.

Experience

• 1+ year of marketing, brand management, category management, CPG, sales planning, or related experience preferred.

Technical Skills

• Nielsen and/or IRI experience preferred.
• Strong analytics and data interpretation capabilities.

Soft Skills

• Strong presentation and communication skills.
• Ability to collaborate across multiple functions.
• Effective project management and prioritization.
• Comfortable operating in a fast-paced environment.

Travel

• Approximately 30%.

Additional information

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI.

People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible: No

Work Shift: 1ST SHIFT (United States of America)

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We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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