Assistant Canvassing Director

About the role

Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world's largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

Position Overview

Renewal by Andersen is seeking a results-driven Assistant Canvassing Director to lead field marketing operations, develop high-performing leaders, and drive territory-wide lead generation. This hands-on leadership role combines strategic planning, team development, and data-driven performance management to support business growth and maximize results.

The ideal candidate is an experienced leader who thrives in a fast-paced environment, knows how to motivate teams, and can turn business objectives into measurable results.

Key Responsibilities

Leadership & Team Development

• Lead, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
• Oversee hiring, onboarding, training, coaching, and performance management to build a high-performing team.
• Establish clear goals and expectations while fostering a culture of accountability, collaboration, and continuous improvement.
• Develop leadership talent and provide ongoing feedback to strengthen individual and team performance.

Strategy, Performance & Analytics

• Develop and execute field marketing strategies that align with company objectives and drive lead generation.
• Establish and monitor daily, weekly, and monthly goals, using KPIs and performance data to identify trends and improve results.
• Leverage CRM systems and reporting tools to forecast performance, address gaps, and guide business decisions.
• Provide regular performance updates and recommendations to the Director regarding results, challenges, and growth opportunities.

Field Operations & Compliance

• Maintain an active field presence to coach teams, reinforce best practices, and support lead generation efforts.
• Oversee daily field operations, ensuring consistent execution of company processes, quality standards, and performance expectations.
• Ensure canvassing and promotional activities comply with applicable local laws and regulations.
• Oversee company vehicle usage and field resources in accordance with company policies.
• Adapt strategies and field execution to changing market conditions and business needs.

Cross-Functional Collaboration

• Partner with Sales, Talent Acquisition, IT, ISC, and other departments to align staffing, operations, and business priorities.
• Identify opportunities to improve market coverage, operational efficiency, and overall team productivity.
• Reinforce training standards for product knowledge, sales methodology, brand messaging, safety, and professional homeowner engagement.

Requirements & Qualifications

• Proven experience in field marketing, sales management, canvassing, or a related leadership role; home improvement or home services experience is a plus.
• Demonstrated ability to lead and develop managers, team leads, and frontline employees.
• Strong business acumen with the ability to translate goals into measurable results.
• Experience analyzing KPIs, forecasting performance, and implementing improvement strategies.
• Excellent communication, coaching, organizational, and problem-solving skills.
• Proficiency with CRM systems, reporting tools, and operational technology.
• Valid driver's license and ability to operate company vehicles as needed.
• Availability to work full-time in the office five days per week, with regular field involvement.

Compensation & Benefits

Base Salary: $100,000

Total Earning Potential: $140,000-$170,000+ (base salary, bonus, and commission)

Our benefits include

• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid time off and paid holidays
• Student loan repayment program
• Employee perks and discount program
• Additional benefits and growth opportunities