USC
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Assistant General Manager, Coliseum Revenue Operations

Pay
$190,000 – $200,000 per year
Location
Los Angeles, CA · On-site
Job type
Full-time
Level
Director
Experience
10+ years
Education
Bachelor's degree
Listed
30 days ago

Skills & highlights for this role

  • revenue strategy
  • business development
  • sales and marketing planning

Also useful

  • event sales

About the role

Assistant General Manager, Coliseum Revenue Operations The Los Angeles Memorial Coliseum is seeking an accomplished and commercially minded leader to serve as its new Assistant General Manager.

Reporting directly to the General Manager, the Assistant General Manager will develop and execute comprehensive revenue strategies designed to maximize venue utilization, drive sustainable growth and support the Coliseum's long-term financial performance.

Working closely with the General Manager and members of the Coliseum Executive Leadership Team, the Assistant General Manager will provide strategic leadership across the venue's revenue-generating business lines.

This individual will lead business development and event booking activities, identify new commercial opportunities, cultivate strategic partnerships and develop sales and marketing strategies that advance the Coliseum's overall business objectives. This position is expected to report onsite 5 days a week. This position also requires non-traditional workhours that include evenings, weekends and/or holidays if necessary.

Key responsibilities include, but are not limited to: Develop and execute a comprehensive revenue strategy that increases venue utilization, revenue growth and profitability while supporting the Coliseum's long-term financial sustainability. Lead business development and event booking activities across concerts, sporting events, festivals, corporate events, film productions and other high-profile programming.

Identify and pursue new opportunities that strengthen the Coliseum's market position and expand its revenue base. Develop event proposals, structure financial offers and negotiate contracts and rental agreements to achieve the strongest possible financial return for the venue. Oversee the booking calendar and balance revenue potential with operational and strategic priorities.

Establish and maintain executive-level relationships with promoters, booking agencies, artist representatives, sports organizations, corporate partners and other key industry decision-makers. Represent the Coliseum in competitive bid processes, at industry conferences and through networking and client hospitality activities.

Lead the development of integrated sales, marketing, sponsorship, premium hospitality and partnership strategies that maximize event revenue, enhance the customer experience and strengthen the Coliseum brand.

Collaborate closely with Coliseum Operations, Finance, Legal, Risk Management, Marketing, Event Management and Ticketing teams, as well as USC Athletics and external partners including Legends, Learfield, promoters and governmental agencies, to support successful event execution and commercial performance. Provide strategic and administrative leadership for the Coliseum's revenue-generating operations.

Establish departmental priorities, organizational structures, staffing plans and performance expectations; recruit, develop, mentor and evaluate management and professional staff; and implement policies and operational standards that strengthen accountability, customer service and revenue performance.

Monitor business performance through key indicators such as revenue growth, venue utilization, profitability, event bookings and customer satisfaction. Research industry trends, assess market conditions and competitive opportunities, and recommend strategic priorities and new revenue-generating initiatives. Represent the Coliseum and USC as a senior leader within the entertainment, sports and venue industries.

Participate in strategic planning, organizational initiatives and executive decision-making as a member of the Coliseum Executive Leadership Team, while promoting a workplace culture consistent with the USC Code of Ethics. Perform other related duties as assigned. The university reserves the right to add or change duties at any time.

Pay and benefits

Bachelor's degree Ten (10) years of relevant professional experience Demonstrated experience in strategic revenue generation, business development, marketing and sales planning Proven record of successfully developing and growing revenue-generating programs or business lines Broad knowledge of business disciplines, including finance, marketing, public relations, sales, business development, customer service, information technology and legal matters Thorough knowledge of business metrics and revenue drivers Excellent communication, leadership, organizational, critical-thinking, analytical, management and interpersonal skills Exceptional negotiation skills Preferred Qualifications Master's degree Fifteen (15) years of relevant professional experience The successful candidate will bring a strategic and entrepreneurial approach to revenue development, strong relationships within the entertainment, sports or venue industries, and the ability to translate market opportunities into measurable business results.

This individual will be an effective collaborator and skilled negotiator who can operate across a complex organization while representing one of the country's most recognized sports and entertainment venues. Required Documents and Additional Information Resume and cover letter required (may be submitted as one attachment). The annual base salary range for this position is $190,000-$200,000.

When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer alignment, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

To support faculty and staff well-being, USC provides benefits-eligible employees with a broad range of benefits and perks to help protect their and their dependents' health, wealth, and future. These benefits are available as part of the overall compensation and total rewards package. Proven successful revenue generation track record.

Knowledgeable in a variety of disciplines, such as finance, marketing, public relations, sales, business development, customer service, information technology and legal. Thorough knowledge of business metrics and drivers. Excellent communication, leadership, organizational, critical thinking, analytical, management, and interpersonal skills. Exceptional skilled negotiator.

Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. Inquiries will be treated as confidential to the extent permitted by law.

Notice of Non-discrimination Employment Equity Read USC's Clery Act Annual Security Report USC is a smoke-free environment Digital Accessibility If you are a current USC employee, please apply to this USC job posting in Workday by copying and pasting this link into your browser:

Read the original posting

From USC's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.

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Common questions

What is the salary for the Assistant General Manager, Coliseum Revenue Operations role at USC?

The Assistant General Manager, Coliseum Revenue Operations posting at USC states compensation of $190,000 – $200,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on USC's official career site.

Where is the Assistant General Manager, Coliseum Revenue Operations job at USC located?

This Assistant General Manager, Coliseum Revenue Operations position at USC is located in Los Angeles, CA (On-site). Always check USC's application page for specific state eligibility or relocation policies.

What qualifications are required for Assistant General Manager, Coliseum Revenue Operations at USC?

For the Assistant General Manager, Coliseum Revenue Operations role, USC highlights 10+ years of relevant experience; a bachelor's degree; experience with revenue strategy, business development, sales and marketing planning. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.

How do I apply for the Assistant General Manager, Coliseum Revenue Operations position at USC?

This listing links directly to USC's Workday application page. You can apply directly on USC's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.