Primark
Retail & ConsumerDirect SmartRecruiters career site

Assistant Store Manager

Pay
$71,760 – $96,720 per year
Location
Buffalo, NY · On-site
Job type
Full-time
Level
Mid-level
Experience
4+ years
Listed
19 days ago

Skills & highlights for this role

  • retail store operations
  • inventory management
  • people management

Also useful

  • merchandising
  • sales analysis

What You’ll Do

As Assistant Store Manager, you will support the Store Manager (deputizing when required) in managing the daily operation of the store to ensure our customers have an amazing experience. You will also work to maximize sales, maintain store standards, and motivate your team. By exceeding customer expectations and delivering on Primark’s proposition (maximizing joy at minimum cost), you’ll drive store sales to achieve targets.

Assistant Store Managers have the power to impact the business daily, by managing inventory, moving product in accordance with customer demand and by being commercial (meaning that you’ll know what is trending and order your merchandise daily to drive sales). This is your moment to thrive!

What You’ll Get

  • We’re committed to your success and will provide you with a robust onboarding period.
  • Here, you’ll be empowered to succeed.
  • As we rapidly expand across the US, we’ll give you the tools that you need to excel.
  • We’ll also offer you competitive benefits and work life balance – we know your life outside of the store is important.

Additional Information: What You’ll Bring

To be successful in this role, you must have 4 years prior experience in retail leadership in a fast-paced, high-volume environment. Our Assistant Store Managers typically join us with retail experience as either a Store Manager or an Assistant Store Manager.

  • You will have excellent leadership and people management skills with experience in developing high performing teams and future leaders.
  • Commercially astute, you must have the ability to analyze reports and guide teams to improve commercial performance.
  • A true leader, you will be able to engage and influence stakeholders and act as a role model to motivate and inspire a team that exudes confidence and enthusiasm.
  • Experience of delivering excellence in customer service and store standards by developing others, setting, and communicating clear expectations and encouraging, motivating, and celebrating success.
  • You bring strong planning and organizational skills and the ability to work to agreed timescales. You have experience managing or supporting resourcing planning and scheduling.
  • Experience as a Key Holder, including being available for emergency call outs, securing the property and premise by securing cash and stock.
  • Experience in maintaining a safe and efficient place of work, in line with EHS and Operational policies and procedures.
  • Position holder must be able to communicate effectively and efficiently, orally and in writing, with managers, supervisors, and hourly colleagues in English to provide instruction, coaching, corrective action, safety instructions and lead teams as a manager daily and in emergencies. Position holder must also be able to provide amazing customer service in English, which includes being able to orally communicate with customers in English and monitor the performance of English-speaking colleagues whose job duties require communication with customers.

Additional information

Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

Pay and benefits

The pay range for this role is: $71,760-$96,720 This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job-related knowledge, skills, and experience, among other factors.

This position requires the ability to constantly stand and walk for extended periods, up to 8 hours per shift, on hard- surface floors. Colleagues must frequently bend, stoop, crouch, and reach at or above shoulder level. The role also requires frequently lifting, carrying, pushing, and pulling merchandise and fixtures weighing up to 25 pounds and occasionally participating in team lifts for items weighing up to 50 pounds.

Colleagues must constantly perform tasks requiring manual dexterity, including handling and processing merchandise, operating cash registers or other point of sale systems, and using handheld devices. The position requires movement throughout the sales floor and stockroom, occasional use of stairs or ladders where applicable, and occasional work in varying temperatures, including in outdoor areas or storage spaces where applicable.

Depending on their assigned responsibilities, colleagues may receive training on the safe use of equipment such as balers, manual pallet jacks, and electric pallet jacks, and may be required to operate such equipment when properly trained and authorized. In no circumstances are colleagues under 18 permitted to use balers, manual pallet jacks, or electric pallet jacks.

Frequency Definitions: (Constantly: 67%–100% of the time, frequently: 34%–66% of the time, occasionally: 11%–33% of the time, rarely: 1%–10% of the time).

Our fashion isn’t one-size-fits-all and neither is our culture. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

About the Company

Because every day is an opportunity! Do Retail our Way.

At Primark we’re caring, dynamic and we succeed together. We have amazing fashion at amazing prices, all the time. We set the fashion trends. We’re committed to providing our customers with service that is second to none. As an Assistant Store Manager at Primark, progress is yours to own at the forefront of expanding this fashion revolution in the United States. Are you game?

Read the original posting

From Primark's careers page, first listed on Rolev.ai on October 21, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

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Common questions

What is the salary for the Assistant Store Manager role at Primark?

The Assistant Store Manager posting at Primark states compensation of $71,760 – $96,720 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Primark's official career site.

Where is the Assistant Store Manager job at Primark located?

This Assistant Store Manager position at Primark is located in Buffalo, NY (On-site). Always check Primark's application page for specific state eligibility or relocation policies.

What qualifications are required for Assistant Store Manager at Primark?

For the Assistant Store Manager role, Primark highlights 4+ years of relevant experience; experience with retail store operations, inventory management, people management. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.

How do I apply for the Assistant Store Manager position at Primark?

This listing links directly to Primark's SmartRecruiters application page. You can apply directly on Primark's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.