Associate Brand Manager

About the role

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As Associate Brand Manager for PRONAMEL, you'll help shape what's next for one of Haleon's most iconic oral health brands, driving growth, cultural relevancy, and best in class innovation launches. This role is built for someone who is excited by how the Sensodyne Franchise can show up in new and relevant ways and looks forward to deepening brand meaning and resonance through social communications with consumers.

You will work closely with internal and strategic agency partners leading Earned & Social, Creators, and Paid Media to bring the strategy to life across our ESOP (Earned, Shared, Owned, Paid) model, executing with excellence across multiple channels and touchpoints, including retailers and digital commerce.

You'll have a real impact on how PRONAMEL shows up in market with consumers and the opportunity to shape the brand's continued evolution through strong communications. This is a chance to further build relevance, unlock growth, and shape culture at scale.

Key Responsibilities

• Build and scale social growth platforms rooted in culture and modern consumer behavior
• Lead social strategy and execution end-to-end, driving relevance, talkability, and momentum
• Partner with agencies and creators to create bold, platform-native work that actually cuts through
• Test, learn, and scale- using data to sharpen ideas and accelerate performance
• Influence cross-functional partners with strong POVs, clear storytelling, and a bias for action
• Partner closely with analytics partners to understand brand performance, optimizing strategy and tactical execution with agility

Who you are

• Curious, cross-functional collaborator and leader who strives for excellence
• Energized by building what's next-- not just running what already exists
• Fluent in and inspired by social, culture, and modern brand building
• Comfortable with ambiguity and moving fast with a can-do attitude
• Strong creative instincts, grounded in consumer insight and data

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• 2+ years of brand marketing experience
• Experience launching or scaling new ideas or platforms
• Strong cross-functional leadership skills
• Financial, analytical, and business acumen with a growth mindset

Preferred Qualifications

If you have the following characteristics, it would be a plus

• experience in social or digital marketing
• Prior brand management experience in U.S. consumer packaged goods brands, advertising/media planning
• MBA in Marketing or related field

Additional information

Location: The position is based in Berkley Heights, NJ and follows a hybrid model, requiring an in-office presence of 3 days per week. (Shuttle service is provided to accommodate commuters)

Salary Range

$115,765 - 159,176 USD annually + bonus

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

• Job Posting End Date
• 2026-11-24

Description of specific accommodation you are requesting

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.