Associate, Brand Marketing- DiGiorno

About the role

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Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

About the role

As an Associate, Product Experience (PX), you help shape how the brand is experienced through product, packaging, innovation, and value delivery. By leveraging holistic consumer, category, and competitive understanding, you support innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth.

Working closely with the brand Consumer Experience (CX) team and cross-functional partners, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth.

Primary Responsibilities

Consumer, Category, and Customer (3C) Understanding

• Leverage consumer, category, and customer insights to develop a competitive and holistic innovation pipeline.
• Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• Partner with the Manager and Commercial Development to translate category and customer understanding into executional outputs.

Innovation & Renovation

• Execute pipeline delivery activities across front-end innovation (FEI), including scoping, concept development, and market readiness aligned with defined innovation and renovation strategies.
• Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches and product renovations.
• Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• Support monitoring of product launch success and identify opportunities to optimize, scale, fix, or swap initiatives.
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, digital shelf content, and customer execution plans in partnership with Commercial Development teams.

Unrivaled Superiority for Product & Packaging

• Lead packaging development and product experience initiatives aligned with brand strategy, ensuring a superior consumer and shopper experience
• Deliver remarkable-tasting products that build consumer trust and fulfill the brand promise.

Unbeatable Value, Unmissable Visibility

• Support portfolio strategy, partnering with Commercial Development and Finance to deliver business priorities.
• Provide input and execute deliverables supporting innovation and renovation integration into shopper plans, including retailer media.
• Own digital shelf execution, including PDP content, product information, and digital asset deployment, ensuring a consistent and compelling product experience across eCommerce platforms.

Business Management

• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Track and report on brand performance, innovation priorities, and key initiatives, ensuring leaders have visibility to performance trends, risks, and opportunities.
• Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities.

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or a related business field, or equivalent experience.
• MBA preferred.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to work independently and autonomously, adapt quickly to change, and deliver results.
• Strong problem-solving and decision-making skills.
• Excellent verbal and written communication and interpersonal skills.
• Basic financial acumen and understanding of how to calculate risk and return on business decisions.
• Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines.
• Proficient in Microsoft Office applications.
• Passion for developing products that make a difference in consumers’ lives and build brand love.

Experience

• At least 1-2 years of work experience in marketing or brand management.
• Experience leading and influencing cross-functional teams and/or agency partners, utilizing strong negotiation and relationship-building skills.
• Experience leveraging data, research, and trends to generate insights and understand consumer behavior; Circana knowledge strongly recommended.
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative and non-traditional solutions for challenging, undefined problems

Salary

$91,445.40 to $131,611.00 per year

Pay and benefits

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.