Associate Director, Campaign Services

About the role

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care.

Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.

Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health.

Formed as the advocacy arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission.

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund (Action Fund) seek a strategic and highly organized Associate Director, Campaign Program Management. This job reports to the Senior Director, Analytics and Reporting in the Analytics & Reporting team within the Development Data, Operations and Technology Division (DOT) of PPFA.

The Analytics & Reporting team within DOT leads campaign services, data strategy, and enterprise analytics to support Planned Parenthood’s national fundraising programs across channels. The team designs measurement frameworks, develops segmentation and targeting strategies, and delivers actionable analysis and reporting that informs decision-making at all levels.

Purpose

The Associate Director manages our Campaign Services (CS) program which produces the data products for the direct response marketing campaigns led by digital and offline strategy teams. The accuracy, timeliness, and flexibility of these data products are fundamental to the fundraisers' ability to raise upwards of $400m per year.

The Associate Director is a strategic thinker; foreseeing the possible impacts of our changing data environment and fundraising tactics to develop flexible and scalable production processes. They are a change manager; guiding technical and non-technical stakeholders through optimization of campaign services production processes while building trust among stakeholders in the reliability and accuracy of our data products.

They apply their keen understanding of technical conditions, coding requirements, and fundraising strategies to facilitate delivery of reliable, accurate data products. They tailor approaches for CS projects as both our data architecture and fundraising tactics evolve.

Delivery

• Optimize processes to create trust in the reliability, accuracy, and timeliness of CS program products and services.
• Devise service level agreements for production and delivery of data products for both existing and innovative marketing campaigns for mail, telemarketing, email, text, digital advertising and other channels.
• Oversee as many as 100 campaign production processes per month with overlapping deadlines while ensuring all deliverables meet deadlines and quality standards.
• Continuously enhance the flexibility and efficiency of campaign services while maintaining data integrity and quality assurance standards.
• Use advanced SQL coding skills to produce campaign audiences for online and offline channels.
• Supervise the work of direct reports and invest in their growth and development.
• Create technical and end-user documentation including data flow diagrams and user guides.
• Perform other duties as assigned.

Engagement

• Engage technical stakeholders including data engineers and analysts as well as direct response strategists to build trust and cooperation while defining deliverables, timeframes, and expectations regarding service delivery.
• Proactively identify and advise stakeholders of opportunities and challenges impacting the direct response (Low Dollar, Mid-Level, and digital) and Gift Planning marketing programs.
• Serve as the main point of contact between the campaign services production team and internal and external strategists and program managers.
• Supervise junior analysts responsible for using SQL coding and WYSIWYG tools to create and deliver audiences for multiple direct response marketing teams.
• Coordinate with analysts and strategists to support the evaluation of segmentation strategy.
• Use a deep knowledge of targeting practices to offer advice to fundraising strategists on opportunities and challenges impacting segmentation strategies.

Knowledge, Skills and Abilities (KSAs)

• Bachelor's degree with 5+ years of experience providing technical support to direct response marketing programs with some management experience required.
• Advanced SQL skills for analysis tasks. Skills should include comfort with CTEs, window functions, date/time manipulation, and pivoting data.
• Proven track record of successful delivery of complex multi-part data products while managing multiple simultaneous projects.
• Extremely organized strategic thinker able to balance meeting hard deadlines while continuously optimizing CS program services.
• Ability to proactively develop solutions to problems and challenges and know when to escalate concerns to maintain project timelines and standards.
• Strong oral and written communicator with excellent interpersonal skills and the ability to build strong, effective partnerships with both internal and external stakeholders to manage existing
• Flexibility and ability to adapt to quickly changing priorities and ambiguous situations
• Commitment to PPFA's mission and diversity, equity, and inclusion, particularly surrounding race equity
• A deep commitment to Planned Parenthood's mission of promoting Sexual and Reproductive Health

• Travel: 0-5% domestic travel
• Planned Parenthood's cultural ethos, "In This Together", reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.