Associate Director, HCP Omnichannel Marketing & Engagement

About the role

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About the Role

Takeda is hiring 2 Associate Directors, HCP Omnichannel Marketing & Engagement. In this role, you will lead the strategy, development, and execution of integrated healthcare professional (HCP) engagement programs across digital non-personal channels.

This role will be instrumental in shaping how healthcare professionals experience our brand by creating personalized, data-driven engagement journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.

The ideal candidate combines strategic thinking with executional excellence and has a passion for leveraging omnichannel capabilities, CRM, digital media, AI-powered personalization, and analytics to drive measurable business impact.

This role reports to the Director, HCP Omnichannel Marketing & NPP and partners closely with HCP Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Market Access, and agency partners.

How you will contribute

Drive HCP Omnichannel Strategy

• Translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities
• Develop and implement HCP engagement strategies journeys, across field, CRM, web, media, email, and congress channels, that support successful product launches, in collaboration with cross-functional brand teams
• Translate insights into personalized engagement plans that improve HCP experience and drive adoption.
• Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models.

Drive CRM & Personalization Excellence

• Advance CRM strategy and build of brand's Salesforce Marketing Cloud instance
• Optimize automated HCP journeys using advanced targeting and personalization techniques.
• Implement MQL, Next Best Action and intelligent engagement capabilities to increase HCP relevance and effectiveness.
• Connect personal and non-personal promotion into a coordinated customer experience in partnership with field teams.

Own Digital Media & Channel Activation

• Lead HCP digital media strategy across programmatic, paid search, display, online video, point-of-care, and emerging channels.
• Translate brand priorities into audience targeting, media investment, and channel activation strategies.
• Partner with agency teams to optimize media performance and maximize return on investment.
• Identify innovative opportunities to improve reach, engagement, and customer conversion.

Enable Technology & Innovation

• Drive the evolution of omnichannel capabilities across CRM, marketing automation, customer data, analytics, and engagement platforms.
• Partner with Digital, Data & Technology teams to strengthen the commercial technology ecosystem and data strategy.
• Drive adoption of AI-enabled personalization, predictive analytics, intelligent customer journeys, and marketing optimization solutions.

Measure, Optimize & Scale

• Establish performance measurement frameworks and omnichannel dashboards.
• Define KPIs across engagement, channel effectiveness, customer progression, adoption, and business impact.
• Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights

Cross - Functional Leadership & Ways of Working

• Partner with HCP Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels.
• Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision.
• Partner with MCE team on development of derivative content across channels.
• Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value
• Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence.

Minimum Requirements/Qualifications

Required

• Bachelor's degree required
• 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles.
• Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
• Expertise in digital media planning, targeting, activation, optimization, and performance measurement.
• Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• Proven ability to influence and align cross-functional stakeholders.

Preferred

• MBA
• Prior pharmaceutical launch experience.
• Experience with AI-powered personalization, predictive analytics, and customer engagement platforms.

Additional information

This is an opportunity to shape the future of HCP engagement at a pivotal time of growth and innovation. You'll help redefine how healthcare professionals interact with our brands by combining customer-centric strategy, advanced analytics, digital innovation, media excellence, and AI-enabled personalization to deliver meaningful experiences and measurable results.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

USA - Ma

Cambridge - Kendall Square - 500

U.S. Base Salary Range

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.