Associate Director, Marketing Insights and Business Intelligence

About the role

The Associate Director, Immunology Pipeline Commercialization & Strategy (PCS) Analytics & Performance Excellence is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives.

Key responsibilities include independently leading Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans. The Associate Director will be responsible for managing all aspects of Business Insights including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.

The Associate Director will independently lead all aspects of project planning, such as coordination, setting time lines, gaining cross functional team alignment, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Key Responsibilities Include

• Serve as the APEX lead supporting Global Immunology Pipeline Assets, covering multiple disease states and assets including Gastroenterology, Rheumatology, Dermatology and new growth areas. Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
• Enable and demonstrate leadership on the cross-functional business teams across assets and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
• Develop and maintain working relationships with APEX cross functional team, US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
• Proactively identify analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
• Incorporate commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
• Provide insights to both current dynamics and future market evolution over the next 3-10 years to guide brand teams in the development of successful clinical programs and launch strategies for multiple indications.
• Lead and participate in initiatives to improve the APEX data and analytics capabilities.
• Ensure all APEX activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

Qualifications & Requirements

• BA or BS degree required. Advanced degree (e.g. MBA, MA or MS, PhD) is preferred. Degree concentration in marketing research, marketing or social sciences. Statistical knowledge is a must.
• Minimum of 10 years of relevant experience (or 8 years if have PhD or Masters) in marketing research or marketing consulting roles
• Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets.
• Excellent strategic thinking and thought leadership with strong story telling capabilities.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Experience influencing cross-functional, global and affiliate teams.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.