Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead

About the role

The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. This individual will be responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth.

The role requires strong cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams.The successful candidate will leverage customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.

Primary Responsibilities

• Lead development and execution of brand and portfolio strategies.
• Translate customer, market, and business insights into actionable growth plans.
• Drive annual business planning, forecasting, and performance management.
• Lead integrated marketing and customer engagement initiatives.
• Partner with cross-functional stakeholders to deliver key business objectives.
• Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
• Develop recommendations and presentations for senior leadership.
• Manage agency partners, budgets, and strategic projects to ensure execution excellence.

Required Qualifications

• Bachelor's degree.
• 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
• Demonstrated success developing and executing brand strategies.
• Strong analytical, strategic, and problem-solving skills.
• Proven ability to influence and lead cross-functional teams.
• Excellent communication and presentation skills.

Preferred Qualifications

• MBA or advanced degree.
• Prior experience in vaccines.
• Understanding of US commercial and regulatory requirements.

Required Skills

Brand Strategy, Business Growth Strategies, Creativity, Cross-Functional Leadership, Customer Insights, Digital Marketing, Market Research, Portfolio Strategies, Presentation Delivery, Product Launches, Product Management, Strategic Planning

Preferred Skills

• Current Employees apply HERE
• Current Contingent Workers apply HERE

US and Puerto Rico Residents Only

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• The primary location for this posting is: USA - Pennsylvania - North Wales (Upper Gwynedd)

Pay and benefits

Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is

$142,400.00 - $224,100.00

This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.

No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

• Employee Status: Regular
• Relocation: No relocation
• VISA Sponsorship: No

Travel Requirements

• 10%
• Flexible Work Arrangements: Not Applicable
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): n/a
• Job Posting End Date: 11/10/2026

Additional information

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.