Associate Director, Planning

About the role

• Agency: PHd
• Job Function: Media
• Job Subfunction: Media Planning and Buying

About the role

As an Associate Director in Planning at Omnicom Media, you are a strategic leader who oversees the delivery of innovative, integrated media strategies. You will drive planning excellence by providing high-level strategic guidance, nurturing client relationships, and ensuring the highest quality output from your team. Your role is key in shaping media vision, managing cross-functional collaboration, and elevating the performance of both clients and your planning team. Within this role you have two core areas of responsibility:

Planning Excellence for the Client

• Serve as the strategic lead, overseeing the development and implementation of sophisticated, multi-channel media plans that drive client business outcomes.
• Deepen client relationships by acting as a trusted advisor and proactively identifying new opportunities and solutions to address their business challenges.
• Guide and elevate all aspects of client communication, presentations, and deliverables, ensuring clarity, insight, and alignment with client objectives.
• Oversee the evaluation of in-market performance, ensuring data-driven optimizations and actionable insights are delivered consistently.
• Stay ahead of industry trends and best practices to provide thought leadership and innovative solutions for clients.

Planning Excellence for the Team

• Lead, mentor, and develop planning teams by fostering a culture of growth, collaboration, and accountability.
• Drive cross-functional alignment with activation, analytics, creative, and strategy teams to ensure seamless, best-in-class plan execution.
• Maintain rigorous standards of quality, accuracy, and consistency across all internal and external deliverables.
• Champion process improvements, adoption of OM tools, and continuous learning across the planning function.
• Identify and nurture emerging talent by providing direct coaching, feedback, and leadership development opportunities.

Qualifications

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 7+ years of media planning experience with increasing leadership responsibilities, preferably within an agency environment.
• Demonstrated expertise in developing, presenting, and executing integrated media strategies for complex, high-value client portfolios.
• Exceptional leadership, communication, and strategic thinking skills.
• Advanced analytical ability and experience translating data into actionable business insights.
• Proficient in Microsoft Excel, PowerPoint, and core industry planning tools; strong project management skills are essential.
• Ability to balance multiple priorities, lead in a fast-paced environment, and inspire team performance.
• Passion for innovation, continuous improvement, and team development.
• Luxury vertical experience preferred

How We Will Measure Success

• Deliver innovative, high-impact media plans that achieve and exceed client objectives.
• Demonstrate strong leadership by developing team capabilities and driving a culture of excellence and collaboration.
• Foster enduring, consultative client partnerships with positive feedback on strategic counsel and service.
• Ensure high quality and timely delivery of all project deliverables, supporting increased team efficiency and effectiveness.
• Lead adoption of new OM technologies, processes, and best practices within your team.

• $70,000 - $125,000
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us-we look forward to getting to know you.
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