Associate Director, Social & Influencer Marketing

About the role

Where A-Players Thrive.

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We're Looking For An: Associate Director, Digital Experience & Community

Location: Hybrid (Woodland Hills, CA)

What You'll Be Doing

The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women's Health & Beauty business unit, owning top-of-funnel brand discovery, social strategy, sales-driven creator/influencer programs, and main e-commerce storefront user experience across our DTC brand portfolio.

Reporting directly to the General Manager, this role is a performance-minded hybrid of strategy and execution-responsible for building vibrant brand communities, scaling ROI-focused influencer revenue streams across Instagram and TikTok, managing PDP/storefront conversion touchpoints, and ensuring organic customer interactions seamlessly convert into long-term brand equity and direct sales.

Sales-Driven Influencer & Creator Program

• Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube and TikTok that drive trackable direct revenue.
• Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
• Manage social commerce channels (TikTok Shop, Instagram/Facebook Shopping) and creator whitelisting/Spark Ads in close alignment with performance marketing.
• Facilitate high-volume creator content capture surrounding major celebrity ambassador campaigns.
• Route raw creator assets, reviews, and unboxings to Creative Team for direct-response paid ad editing.

Organic Social & Community Growth

• Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
• Direct and mentor Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.

Main Storefront Digital UX & Merchandising

• Oversee main store UI/UX, product detail page (PDP) conversion enhancements, navigation flows, and cart drawer upsells.
• Ensure organic social traffic, creator landing pages, and promo links integrate seamlessly with storefront promotional campaigns.

Cross-Functional Alignment

• Partner closely with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.
• Work alongside Brand Managers to ensure execution aligns with individual brand positioning, clinical claims, and product roadmaps.

Qualifications (Note

We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
• Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
• Balanced mindset: capable of setting high-level channel strategy and managing creator budgets while remaining hands-on with campaign execution and team management.
• Strong cross-functional communicator comfortable working closely with Growth, Brand, and Video Production leadership.
• Bachelor's Degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 7-10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer (DTC) environment.
• Hands-on experience developing social content calendars and scaling native social commerce channels (TikTok Shop, IG Shopping, Whitelisting/Spark Ads).
• Working knowledge of storefronts, main store navigation, PDP optimization, and on-site conversion mechanics.
• 3+ years of experience managing direct reports, agency partners, or social media specialists.
• 3+ years of social and creator marketing experience specifically within the Health, Beauty, Skincare, or Wellness DTC CPG verticals. (preferred)
• Experience leveraging celebrity brand ambassador partnerships and harvesting content during high-profile shoot days. (preferred)
• Familiarity with e-commerce review platforms (e.g., Yotpo, Okendo, Stamped, Junip, Trustpilot). (preferred)
• Proficiency with e-commerce analytics platforms (Google Analytics/GA4, Shopify Analytics, or Looker). (preferred)

Golden Perks & Benefits

• Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support - Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits-we take a holistic approach to your well-being.
• Career Growth - Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact - Give back through our charity sponsorships. Together, we've donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

• To read more about our Perks & Benefits,
• The base salary range is $97,700-$130,300, plus annual & monthly KPI bonus potential.
• The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
• Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

• A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team.
• Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates.
• Agencies are not authorized to contact our hiring teams directly to present candidates.
• Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

• Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening.
• Without this, we won't pay any fees for placements.
• Thank you for your understanding.

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