Associate Director, US Access Strategy - Psychiatry
- Location
- Princeton, NJ
- Listed
- Today
Summary
The Associate Director, US Access Strategy - Psychiatry is responsible for the design and implementation of market access tactics that deliver on the Cobenfy access Strategy as defined by the Neuroscience Access Strategy Lead.
You will partner closely with Cobenfy brand & indication leads to design and implement strategy and monitor metrics with matrix partners (Brand Marketing, Trade/Dispensing, Field Sales, Field Access, HEOR and Reimbursement teams, Commercialization Analytics).
This individual will lead development and execution of plans and resources and will play an integral role for Cobenfy Access Strategy team, leading matrix collaboration and managing agency partners to successfully execute access strategy and tactics.
This role is aligned to Cobenfy as a core brand team member, however, reports to US MAx directly as part of the Neuroscience Access Strategy organization.
Responsibilities
- Lead and foster collaboration with cross-matrix partners (marketing, HEOR, sales, analytics, access/reimbursement, medical affairs, etc.) to execute a comprehensive, best-in-class Access Strategy in our psychiatry indications.
- Coordinate efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull through targeting, messages and tools to support brand launch/growth:
- Identifying critical design elements of planned tactics to accelerate desired behavioral changes
- Coordination of operational planning for payer marketing plan and sales meetings in accordance with overall US Cobenfy strategy
- Innovative design of tactics informed by Market Research, Commercialization Analytics and customer facing access and brand teams
- Development/ownership of tactics accomplished in partnership with MAx & brand teams, PReP team and external partners
- Roll-out of tactics in partnership with field-based teams (eg. Sales, PALs, AEs) directly or via POA/launch meetings
- Manage agency and other vendors in development of promotional materials and tactics
- Contribute to the development and implementation of the annual brand planning and functional planning processes
- Review of all payer-related communications including serving as brand primary point person for Account Executives and Sales
- Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan
- Collaborate with training team(s) to develop training and support MAx team on training, BMS tools and resources, market intel, policy landscape, etc., to ensure team is equipped to engage key customers on access topics.
Qualifications
- BA/BS degree or equivalent. MBA and/or PharmD preferred
- 4 to 7 years of relevant marketing / brand management experience, customer-facing role in Market Access or relevant market access functional experience (eg. Pricing & Contracting, Reimbursement, Policy)
- Experience working in psychiatry or other serious mental illness categories a plus
- Working knowledge of US government payor space required
- Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
- Demonstrated ability to work across boundaries and partner with various stakeholders to build consensus and achieve results
- Experience and knowledge of promotional regulatory processes.
- Proven ability to adapt to new processes and adopt new capabilities (e.g., agile ways of working, modular content creation)
- Demonstrated ability to drive execution of key initiatives and meet all deadlines
- #LI-Hybrid
- We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.
Compensation Overview
Princeton - NJ - US: $164,050 - $198,790
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully - carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.
Benefits
Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans - including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
- U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
- Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
How We Work
- Where you work matters - because collaboration, innovation and patient impact happen in many settings.
- Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design.
- The model assigned to this role is based on its core responsibilities.
Data Protection
- We will never request payments, financial information, or social security numbers during our application or recruitment process.
- Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
- If this posting is missing required information required by local law or incorrect, contact BMS at with the Job Title and Requisition number.
- Do not send application-related inquiries to this email.
- To check your application status, please login to your Candidate Home Account.
R1608291: Associate Director, US Access Strategy - Psychiatry
About Bristol-Myers Squibb
At Bristol Myers Squibb, our employees often ask, "Who are you working for?"-a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Equal opportunity and legal notices
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Washington State only: If you live in or expect to work from Washington State if hired for this position, please visit this page for important information about the Washington Fair Chance Act.
From Bristol-Myers Squibb's careers page, first listed on Rolev.ai on November 11, 2026. Rolev.ai is not the employer.
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