Associate Manager, Marketing Activation - Mattel Games

The Opportunity

The Associate Marketing Activation Manager is responsible for supporting the Marketing Activation team with integrated marketing planning, consumer and market insights, business analysis, cross-functional coordination and marketing execution.

They will support the translation of Mattel Games' global and regional strategies into actionable, locally relevant marketing plans and own key activation initiatives that drive brand and sales growth across channels.

The ideal candidate will demonstrate strategic thinking, strong project management and organizational skills, excellence in communication, and the ability to deliver measurable results in a fast-paced environment with multiple priorities.

What Your Impact Will Be

Marketing Planning & Activation: In partnership with the Marketing Manager, translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands. Articulate messaging, activation approach and KPIs to support brand and sales objectives. Leverage consumer insights, market dynamics and learnings from past campaigns to inform plans. Build activation plans with clear timelines, responsibilities, investment priorities and channel KPIs.

Promotional Strategy and Execution: Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance. Bring fresh ideas and strategic thinking on when and how to promote priority SKUs. Work closely with Analytics to establish forecasts, and with Sales and Omnichannel Retail Marketing teams to develop and execute promotions effectively.

• Channel Execution: Lead day-to-day activation across assigned Mattel Games segments, ensuring global strategies and assets are translated into effective market execution.
• Closely monitor sales and activation performance across channels and leverage data to recommend changes to plans as needed to deliver revenue and profit targets.
• Partner closely with relevant cross-functional teams and lead meetings and workstreams where appropriate.

Category Research & Analysis: Leverage available consumer, category, competitive and retail data to identify trends, opportunities and risks across the Mattel Games portfolio. Translate insights into actionable recommendations to inform marketing plans, portfolio opportunities, retailer pitches and future brand strategy.

Education & Experience

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

Key Skills and Competencies

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots.
• An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused.
• Strong business acumen.
• Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.

• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team.
• Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation.
• A proven willingness to go the extra mile and take initiative on the things that need to be done.

• Highly Adaptable: Comfortable with ambiguity and changing priorities.
• A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo.
• Maintain a positive attitude that rolls with changes.

• C ollaboration and Influence: High EQ.
• Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
• Will be expected to lead teams that include team members with more senior titles.

Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing. Will be expected to present to key internal and external stakeholders.

Additional Information

• Don’t meet every single requirement?
• At Mattel, we are dedicated to an inclusive workplace and a culture of belonging.
• If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply.
• You may be just the right candidate for this or other roles.
• Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.
• Also, interested in signing up for job alerts?
• Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals.
• Every person counts and working closely together always brings better results.
• Partnership is our process and our collective capabilities is our superpower.

• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.
• No matter where you work in the organization, you can always make a difference and have real impact.
• We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute: We are a performance-driven company.
• We strive for excellence and are focused on pursuing best-in-class outcomes.
• We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

• This role is an in-office role Monday-Thursday, and work from home on Fridays.
• We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
• Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.