Associate Manager, Social Media - WIRED

About the role

WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity's biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play-for good or ill. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

About the role

Location: New York, NY

WIRED is seeking a creative, news-obsessed Associate Manager of Social Media to join our Audience Development team. This role will work closely with WIRED's editorial staff to shape how our journalism shows up across social platforms-translating breaking news, enterprise reporting, and cultural coverage into engaging, platform-native storytelling.

The Associate Manager will help grow WIRED's loyal audience by increasing engagement, social referrals, and overall reach across platforms. This is a highly collaborative role for someone who understands both journalism and the fast-moving dynamics of social media.

This role is based in our New York office.

What You'll Do

• Write, schedule, and optimize daily posts across multiple platforms, including Instagram, TikTok, Facebook, X, and Bluesky
• Write social video scripts and work with journalists to shoot videos in-office and, occasionally, on location.
• Craft clear, accurate, and compelling social copy that adapts WIRED articles into Threads, Instagram carousels, and other platform-specific formats
• Partner closely with editors and reporters to roll out major packages, scoops, and breaking news across social platforms
• Create and/or build creative assets tailored to each platform, including images, short-form video, and text-forward formats
• Ensure posts are optimized for performance and consistently tracked, analyzed, and reported on
• Brainstorm new content ideas and test rollout strategies in collaboration with the Audience Development team
• Monitor social conversations and identify opportunities for timely, reactive content that drives engagement
• Collaborate with the social team and editors to refine social headlines, framing, and descriptions

What We're Looking For

• At least 2 years of experience managing social media for a brand, newsroom, or publisher
• Social video experience is a plus
• A deep interest in politics, technology, science, and culture
• Strong editorial judgment about where, when, and whether content should be shared across platforms, particularly in community-driven spaces like Reddit
• Excellent writing and communication skills, with the ability to adapt voice and tone by platform
• A strong understanding of social media trends and how to translate them into effective, on-brand content
• Experience optimizing social content for engagement and/or traffic, informed by performance data
• Comfort working with social analytics and using insights to guide strategy and experimentation
• Experience using social publishing, scheduling, and analytics tools
• Familiarity with WIRED's journalism, audience, and voice
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• A sense of humor, curiosity, and flexibility in an ever-changing media landscape
• An entrepreneurial mindset balanced with operational rigor and follow-through

Pay and benefits

The expected base salary range for this position is from $60,000 - $80,000.Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.