Associate Marketing Manager

What You'll Do

• Own end-to-end marketing for in-person and virtual events, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, and marketing partnerships
• Build promotion strategies tailored to each event format, accounting for the different registration cycles, attendance patterns, and engagement goals of live conferences versus webinars and virtual programs
• Drive registration-to-attendance conversion for virtual events through reminder sequences, calendar holds, and on-demand promotion, and drive attendance and on-site engagement for in-person events
• Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis, maintaining quality and brand standards across all deliverables
• Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle
• Set up and manage event registration for both formats, including registration sites, pricing tiers, promo codes, and confirmation and reminder communications
• Partner with the events and digital teams on virtual event platforms, including landing pages, attendee communications, and engagement features such as polls, Q&A, and chat
• Plan and execute experiential marketing elements that enhance the on-site attendee experience at in-person events
• Manage the event app for in-person events, including content setup, attendee communications, and engagement features
• Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts
• Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval
• Work with sponsors and speakers to coordinate promotional assets and timelines, using client-provided session content within campaigns
• Collaborate with project management, sales, events, editorial, creative, and digital teams to align on goals, timelines, and deliverables
• Track and report weekly on registration, attendance, and campaign performance to the Marketing Director, and deliver post-event reports with sponsor-facing metrics
• Travel to in-person events to support on-site marketing and attendee experience

What Sets You Apart

• 3 or more years of marketing experience with a focus on event or conference marketing, including end-to-end ownership of registration-driven campaigns
• Experience marketing both in-person and virtual events, with a clear understanding of how promotion, timing, and conversion differ between the two
• Experience with event registration platforms, virtual event or webinar platforms such as ON24 or Zoom Webinars, event apps, and marketing automation or email platforms
• Proven ability to meet registration and attendance targets across multiple event formats
• Experience managing event budgets and vendors across multiple concurrent events
• Demonstrated use of AI tools such as Claude, ChatGPT, or Perplexity to plan campaigns, develop copy, and analyze performance, with documented workflows that show measurable efficiency or output gains
• Strong project management skills with the ability to manage multiple events and deadlines simultaneously
• Excellent writing and cross-functional communication skills
• Ability to travel to in-person events as needed
• Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences a plus

AI Capability Expectation

Candidates should be prepared to discuss how they currently use AI in their marketing or event work. This includes:

• Specific tools in active use and how they support campaign planning, copy development, audience research, or registration and attendance analysis
• How AI has changed the speed or quality of your work on event marketing deliverables, particularly across concurrent in-person and virtual campaigns or tight timelines
• How you maintain brand voice, accuracy, and stakeholder alignment when using AI-assisted content in marketing materials
• Bonus: examples of AI-enhanced event marketing workflows you built or documented that improved registration outcomes, attendance rates, or post-event reporting

Compensation Range

60,000 - 65,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role. Compensation will depend on factors including educational background, skills, and professional experience.

Benefits

We are proud to offer a comprehensive benefits package, including:

• Hybrid work schedule
• Health insurance through Cigna (medical and dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life and AD&D Insurance, plus Universal Life options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub

Our Operating Standard

• We operate with discipline, clarity, and accountability. The ability to effectively leverage AI to improve speed, quality, and output is an expectation in this role, not a preference.
• #LI-Hybrid
• All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.