Associate Product Manager

About the role

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

The Associate Product Manager serves as a core member of the Soft Cooler team, acting as a bridge between product ideation, product development, and go-to-market execution. The role helps manage the product line throughout its lifecycle while partnering extensively across functions and keeping consumer needs at the center of decision making.

What You'll Do

• Contribute to category strategy and product roadmap planning.
• Manage the product lifecycle from concept through end-of-life.
• Monitor market trends, competitive products, consumer needs, and brand positioning.
• Input and manage product data in PLM and MDM systems.
• Manage and ensure Go-To-Market and product development timelines are effectively met.
• Support Go-To-Market sample execution.
• Collect consumer insights and feedback to inform future product innovation.
• Develop pricing recommendations, forecasts, and profitability analyses.
• Serve as the subject matter expert for assigned product lines.
• Supports cross-functional teams to deliver products on time, on budget, and at high quality standards.
• Support go-to-market activities for new product launches.
• Partner with Marketing, Sales, Legal, Creative, Program Management, and Supply Chain teams on launch plans and product assets.

What You Bring

• Bachelor's degree in business, marketing, or a related field preferred.
• Greater than 2 years of work experience in a product management role
• Strong attention to detail and organization
• Communication savvy
• Foundational business and financial acumen
• Strong curiosity and eagerness to influence
• Consumer research and market analysis capabilities
• Product Line Plan and/or Merchandising experience

What This Means at YETI

Compared with a typical software APM role, YETI's Associate Product Managers are much closer to consumer packaged goods and physical product management. The role emphasizes:

• Portfolio and category management
• Product commercialization
• Pricing and profitability
• Consumer insights
• Supply chain collaboration
• Retail and channel strategy
• Product launch execution

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Benefits & Perks

• Click here to learn about the benefits and perks we offer at YETI.
• YETI is proud to be an Equal Opportunity Employer.

• Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees.
• We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.
• Find out more about our commitment to DE&I at yeti.com/esg.html.