Associate, Regional Marketing

About The Opportunity

Wonder is looking for a passionate and driven Associate, Regional Marketing, based out of the Greater Boston Area, to execute regional and local store marketing initiatives that drive customer acquisition, brand awareness, and revenue across our restaurants in the Greater Boston area and the DMV.

In this role, you'll serve as the face of Wonder in your markets by developing local partnerships as well as dictating and executing digital and integrated marketing campaigns for a full 360 strategy. In your role, you will track and measure results and use those insights to adjust strategy.

Partners include local businesses, community organizations, schools, residential buildings, hospitals, hotels, etc. You'll drive acquisition and brand awareness through participation in local events, sponsorships, etc., while collaborating cross-functionally to support a high volume of successful new store openings and sustained business growth.

The Impact You Will Make

• Develop and execute local marketing plans that identify key community events, strategic partnerships, and business development opportunities within your region with the Regional Marketing Manager.
• Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations to drive awareness and customer acquisition.
• Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings, ensuring every activation delivers an exceptional brand experience.
• Partner closely with Restaurant Operations teams to execute the local store marketing playbook and identify ongoing opportunities to drive traffic, sales, and repeat customers.
• Support the execution of new store openings, regional marketing campaigns, and strategic brand partnerships.
• Identify, negotiate, and secure local partnership opportunities that align with business objectives and generate measurable impact.
• Manage field marketing agencies, vendors, and brand ambassadors to ensure flawless execution of local events and activations. Help train Brand Ambassadors to align with Wonder's goals and objectives.
• Own regional event calendars, marketing item inventories, and logistics to ensure events are executed efficiently and on brand.
• Manage local marketing budgets, tracking spend and maximizing return on investment across partnerships and activations.
• Brief creative requests and coordinate the development of marketing assets needed to support events, partnerships, and campaigns.
• Execute and optimize local paid marketing campaigns, including Meta advertising, to support new store openings.
• Track, analyze, and report on marketing performance using tools such as Looker and other reporting dashboards, providing recommendations to optimize future initiatives.
• Share best practices and insights from the field to continuously improve Wonder's local marketing strategy.

What You Bring To The Table

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
• Located in the Greater Boston area.
• Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands.
• Proven success building community partnerships that drive measurable business results.
• Experience supporting new store openings or market launches is strongly preferred.
• Strong project management skills with the ability to manage multiple priorities and execute in a fast-paced environment.
• Exceptional relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand.
• Experience managing agencies, vendors, or brand ambassadors for local events and activations.
• Strong negotiation skills and the ability to identify mutually beneficial partnership opportunities.
• Analytical mindset with experience using reporting tools (such as Looker) and campaign performance data to inform strategic decision-making.
• Experience managing local paid media campaigns, including Meta advertising, is a plus.
• Comfortable working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders.
• Self-starter who thrives in a fast-paced environment, takes initiative, and enjoys building new processes.
• Experience managing local marketing budgets and measuring ROI is preferred.
• Skills: Looker, Monday.com, Splash, Excel
• Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed.
• Ability to lift up to 50 pounds and stand for extended periods during events and activations.

Boston: $75,000 -$90,000 per year.

Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Benefits

The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands.

Eligibility, effective dates, and available plan options vary by employment classification and location. To learn more about benefits for this role, visit our Careers page here.

A Final Note

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.