Asst. Director, Marketing and Videoboard Operations

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Core Job Summary

Miami Hurricanes Athletics is looking for an Assistant Director of Marketing & Videoboard Operations, who will oversee the planning, coordination and execution of videoboard shows for various sports, which includes directing live event productions, managing production personnel, and developing engaging in-venue shows that elevate the gameday atmosphere for the Miami Hurricanes.

This position will also play a key role in enhancing the fan experience through the development of impactful in-game presentations and marketing initiatives that can drive sales and incentivize attendance at games.

Additionally, this position will support the department's marketing efforts through fan engagement initiatives, promotional campaigns, digital content creation, and student outreach programs designed to increase attendance and strengthen the connection between Miami Hurricanes Athletics and its fanbase.

The ideal candidate will demonstrate strong, self-directed leadership, creativity, technical proficiency, and organizational skills, with the ability to collaborate across multiple departments and deliver high-quality productions in a fast-paced collegiate athletics environment.

Core Job Functions

• Direct, build, and oversee videoboard show productions for Miami Hurricanes Volleyball, Soccer, Tennis and Track & Field.
• Assist the Director, Athletics Marketing and Videoboard Operations with directing and building videoboard show productions for Miami Hurricanes Football, Men's Basketball, Women's Basketball and Baseball.
• Assist the Marketing & Event Experience team in the control room or on the field as needed for football gamedays.
• Manage the marketing strategy of the CanesUnited Student Rewards app, and collaborate with the Marketing & Event Experience team to help execute department initiatives and goals through the app.
• Collaborate with various stakeholders, including sponsors and their marketing teams to appropriately integrate in-stadium content across all sports.
• Assist in the ideation and creation of social media content for the Sebastian the Ibis, UCheer and Sunsations social media accounts, with the support of the Director, Marketing & Videoboard Operations and a social media intern(s).
• Assist the Marketing & Event Experience team with enhancing the videoboard shows and in-game experience across all sports, and ideate strategies to drive ticket sales and student attendance at all home events.
• Assist in maintaining the relationship between Daktronics and its products at Miami Athletics.

Additional information

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

Required Qualifications

• Bachelor's Degree in Broadcasting, Communications, Production, or Marketing
• 1+ years in sports production or entertainment production
• Ability to work nights, weekends, and holidays

Preferred Qualifications

• Experience working in intercollegiate or professional sports
• Intermediate proficiency in design and editing programs, such as Adobe After Effects, Premiere Pro, Photoshop and Illustrator.
• Working proficiency with control room production equipment and Daktronics videoboard show operation software
• Ability to work independently, set priorities and think critically
• Strong attention to detail
• Highly organized and multi-task orientated
• Strong desire to efficiently learn and implement new technologies and strategies

Additional information

• The University of Miami is recognized as one of the nation's premier research institutions and academic health systems and is among the largest employers in South Florida.
• With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
• We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
• Job Status: Full time
• Employee Type: Staff