B2B Copywriter & Messaging Strategist

About the Role

We’re looking for an experienced B2B Copywriter & Messaging Strategist to develop strategic messaging and high-quality copy for our clients, with a strong focus on B2B technology companies and website projects.

This role combines copywriting with strategic positioning and messaging. You will be responsible for understanding complex businesses, products, and audiences and translating them into clear, compelling messaging that differentiates the brand and drives action.

A significant portion of this role will involve writing copy for B2B websites, including companies in technology, SaaS, cybersecurity, AI, healthcare, and other complex industries.

This is not just a content writing role. You should be comfortable developing the strategy behind the messaging, not simply writing from an existing brief or messaging framework.

What You’ll Do

• Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website content
• Develop brand positioning and strategic messaging frameworks
• Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging
• Translate complex technical products and services into clear, compelling, benefit-driven copy
• Participate in client discovery and stakeholder interviews to understand the business, audience, competitive landscape, and objectives
• Conduct competitive and messaging research to identify opportunities for differentiation
• Develop messaging for different buyer personas and stages of the buying journey
• Write headlines, calls to action, and conversion-focused website copy
• Collaborate with strategists, designers, developers, SEO specialists, and other members of our team
• Incorporate SEO strategy and target keywords naturally into website copy when appropriate
• Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice
• Ensure all copy is polished, accurate, on-brand, and ready for client delivery

Who We’re Looking For

• B2B Copywriting Experience
• 5+ years of professional copywriting, content, or messaging experience
• Demonstrated experience writing website copy for B2B companies

Additional information

Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industries

Ability to translate sophisticated or technical subject matter into clear, engaging copy

Strong understanding of how B2B messaging differs from consumer-focused copy

Website Copywriting Experience

Demonstrated experience writing complete, multi-page B2B websites

Strong understanding of website hierarchy, user journeys, calls to action, and conversion

Ability to develop consistent messaging across an entire website

Experience collaborating with designers, strategists, SEO specialists, and developers

Positioning & Messaging Experience

Hands-on experience developing brand positioning and strategic messaging

Experience developing value propositions, messaging pillars, differentiators, audience messaging, and brand narratives

Ability to identify what meaningfully differentiates a company from its competitors

Comfortable conducting client discovery and turning research into a clear messaging framework

Strategic & Creative Thinker

You don't simply take a brief and start writing. You ask questions, understand the audience and business objectives, identify messaging gaps, and think strategically about what the company needs to communicate and why.

Strong Editorial Judgment

You have an exceptional command of grammar, structure, tone, and storytelling and can recognize when messaging is generic, overly technical, or unclear.

Client-Facing Communication

You are comfortable participating in client discovery calls, asking thoughtful questions, presenting messaging recommendations, and incorporating feedback.

Collaborative & Detail-Oriented

You work effectively with remote teams, communicate proactively, manage deadlines, and consistently deliver polished work that is ready for client review.

AI-Aware, Human-Led

You understand how to use AI tools appropriately for research, ideation, and efficiency while maintaining original thinking, strategic judgment, and high-quality human-written copy.

Compensation

Hourly or project-based compensation, depending on experience and scope

We are committed to fair compensation based on your skill level and the value you bring

This is a contractor role with the potential to evolve into a longer-term or full-time opportunity based on performance and business needs

• How to Apply
• Please submit: Your resume
• A brief note about your experience writing for B2B companies

Examples of B2B website copy you have written, preferably for technology companies

At least one example of a complete or multi-page website where you were responsible for the copy

Examples of positioning, messaging frameworks, value propositions, or strategic messaging work you have developed

A brief explanation of your role in the examples provided, including whether you developed the underlying messaging strategy or worked from an existing framewor k

• About Company ---

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