B2B Demand Generation Leader
- Pay
- $180,000 – $220,000 per year
- Location
- United States · Hybrid
- Job type
- Full-time
- Level
- Director
- Experience
- 8+ years
- Education
- Bachelor's degree
- Listed
- 14 days ago
Skills & highlights for this role
- B2B demand generation
- Account-based marketing (ABM)
- Lead generation
- Nurture programs
- Measurable sourced pipeline generation
- Marketing attribution
- Funnel analytics
- Lead scoring and MQL definition
- Lead routing and sales handoff SLAs
- MarTech/RevOps systems
- Team building and people leadership
- B2B SaaS experience
- Executive communication
- Fluent English
Also useful
- Product-led growth to sales-assisted experience
- Document or workflow software experience
- Multi-product, multi-BU GTM management
- Stack and data architecture partnership
- Western Europe or U.S. customer exposure with Eastern Time overlap
Salary range
$180,000/yr - $220,000/yr
What you'll work on
- Build and lead airSlate's B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.
- Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.
- Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.
- Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.
- Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.
- Instrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.
- Assess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.
Requirements
- 8-12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
- Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market motions through ABM, lead generation and nurture.
- Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
- Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.
- Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
- Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted experience strongly preferred.
- Strong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.
- Bachelor's degree or equivalent relevant professional experience. Document/workflow software experience is a plus.
What we offer
- Flexible working environment - Our teams operate across the globe.
- We value in-person collaboration in our hubs, but we also embrace remote and hybrid working.
- You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
- Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
- Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well-being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family-friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
- Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
- Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
- Read our Recruitment Privacy Notice to Learn how we process your personal information.
About airSlate
About airSlate airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
As our first B2B Demand Generation Leader, you'll build the function from the ground up: define the strategy, choose the tech stack, and create the repeatable pipeline machine that scales signNow and AltaFlow B2B revenue. You'll inherit an existing sales motion, established brands, and a self-service customer base of millions - your job is to accelerate what's already working, not prove a concept.
This is a greenfield mandate with a real commercial foundation beneath it. If you've built before, you'll know how rare that combination is.
Equal opportunity and legal notices
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction.
If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
From airSlate's careers page, first listed on Rolev.ai on October 26, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the B2B Demand Generation Leader role at airSlate?
The B2B Demand Generation Leader posting at airSlate states compensation of $180,000 – $220,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on airSlate's official career site.
Where is the B2B Demand Generation Leader job at airSlate located?
This B2B Demand Generation Leader position at airSlate is located in United States (Hybrid). Always check airSlate's application page for specific state eligibility or relocation policies.
What qualifications are required for B2B Demand Generation Leader at airSlate?
For the B2B Demand Generation Leader role, airSlate highlights 8+ years of relevant experience; a bachelor's degree; experience with B2B demand generation, Account-based marketing (ABM), Lead generation, Nurture programs, Measurable sourced pipeline generation, Marketing attribution. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the B2B Demand Generation Leader position at airSlate?
This listing links directly to airSlate's Lever application page. You can apply directly on airSlate's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Lever application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.