B2B Growth Marketing Lead
- Pay
- $140,000 – $170,000 per year
- Location
- New York, NY
- Listed
- Today
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
- Plan and run demand programs across paid media, organic search, content, events and outbound support.
- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
What we're looking for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
Compensation and benefits
- Base salary: $140K - $170K
- Equity
- Paid time off
- Health insurance
- Relocation support
Location and work model
- Brooklyn, New York, United States
- On-site, 5 days per week in office
- Full-time
About the company
Our client is a technology company.
From Raydar's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the B2B Growth Marketing Lead role at Raydar?
The B2B Growth Marketing Lead posting at Raydar states compensation of $140,000 – $170,000 per year. Final pay may depend on location, experience, and interview evaluation on Raydar's official career site.
Where is the B2B Growth Marketing Lead job at Raydar located?
This B2B Growth Marketing Lead position at Raydar is located in New York, NY. Always check Raydar's application page for specific state eligibility or relocation policies.
How do I apply for the B2B Growth Marketing Lead position at Raydar?
This listing links directly to Raydar's Workable application page. You can apply directly on Raydar's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workable application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.