B2C Product Manager (Hybrid)

Job Overview

The Product Manager, B2C at Rewards Network will own the consumer-facing product experience that drives member engagement, retention, and dining frequency across our 25M+ member base. This role is responsible for the loyalty mechanics, engagement features, and end-to-end member journey that connect dining members with our 20,000+ partner restaurants and the airline, hotel, and retail loyalty programs that fuel our network.

The Product Manager will partner with Product leadership to define the consumer product vision and roadmap, working closely with engineering, design, marketing, and our loyalty program partners to ship features that increase member activation, deepen engagement, and grow lifetime value. This is a metrics-driven role focused on understanding consumer behavior and translating insights into experiences that members love.

This is a hybrid position and requires in-office presence Tuesday through Thursday each week in Chicago.

What you'll bring to the table: (Responsibilities)

• Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and email/SMS/push channels - including loyalty mechanics, member onboarding, search and discovery, and post-dining engagement.
• Define and evolve engagement strategy: how members earn, track, and redeem rewards across our 30+ partner programs in ways that feel rewarding, intuitive, and drive habitual engagement
• Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and clear acceptance criteria for engineering teams.
• Partner with engineering and design to ship features iteratively, balancing speed of learning with quality of experience.
• Define and instrument success metrics - activation, retention, dining frequency, member LTV, NPS - and use experimentation (A/B testing, holdout cohorts) to validate hypotheses and inform roadmap decisions.
• Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies that drive feature adoption and member engagement.
• Work with Partner Management to ensure our consumer experience aligns with the brand standards and member expectations of airline, hotel, and retail loyalty partners.
• Champion the voice of the consumer across the organization through user research, member feedback synthesis, and competitive analysis of loyalty and dining apps.
• Stay current on trends in consumer loyalty, engagement mechanics, gamification, and dining technology to identify opportunities for differentiation.
• Manage cross-functional alignment, ensuring transparent communication and coordination between product, engineering, marketing, partner management, and business stakeholders.
• Leverage AI tools and workflows to accelerate product discovery, customer research synthesis, mockups/prototypes, opportunity assessment, roadmap development, experimentation, and post-launch analysis - improving decision quality and execution speed while maintaining a strong focus on member value and business outcomes.
• AI-native and proficient with modern AI tools (e.g., ChatGPT, Glean, Claude) to support day-to-day product management - synthesizing qualitative and quantitative inputs, drafting product artifacts, identifying patterns and opportunities, developing hypotheses, and accelerating iterative delivery - with sound judgment about validation, privacy, security, and responsible use.

Do you have the right mix of ingredients: (Requirements)

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 5+ years of Product Management experience, with at least 5 years on consumer-facing (B2C) digital products.
• Demonstrated experience shipping features in mobile apps, mobile web, or web platforms.
• Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions.
• Proven track record of driving consumer engagement, retention, or LTV through product changes.
• Strong analytical skills, comfort with consumer funnels, cohort analysis, and A/B testing.
• Familiarity with SQL or BI tools; able to self-serve common data questions.
• Experience leading cross-functional teams (engineering, design, marketing, lifecycle, partner management).
• Proficiency with Agile methodologies (Scrum/Kanban) and tools like JIRA, Confluence, and Miro.
• Excellent written and verbal communication; comfortable presenting to leadership and partners.
• Ability to manage multiple competing priorities in a fast-paced, results-oriented environment.

Education, Certifications and Experience: Preferred

• Experience with loyalty, rewards, membership, or gamification products.
• Experience with AI features.
• Experience in FinTech, MarTech, restaurant, dining, or hospitality industries.
• Experience working with lifecycle and CRM channels (email, push, SMS).
• Experience with experimentation platforms and consumer growth/engagement frameworks.

Comprehensive benefits package, which includes

• This is a full-time, exempt position and the base compensation for this opening in Chicago is expected to be $120,000-$140,000 annualized, depending on level, candidate experience, skills, and other factors. This position will be eligible for an annual bonus program with a 10% bonus target for total at target of $132,000-$154,000.
• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when you dine with our restaurant clients
• 401(k) plan with a company match
• Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
• Partnership with Rx n Go, offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability
• Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
• Employee Life Assistance Program
• Hybrid working space in our state of the art office downtown located by the Metra and Ogilvie train stations
• Catered lunches provided on Tuesday's in our Chicago office

Expected Pay Range $120,000—$140,000 USD