Brand Activations Manager
- Pay
- Salary
- Location
- Plano, TX · On-site
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 5+ years
- Education
- Bachelor's degree
- Listed
- Today
Skills & highlights for this role
- Brand activation strategy
- Experiential marketing
- Event marketing
- Project management
- Sponsorship management
- Talent management
- Contract negotiation
- Cross-functional collaboration
- Executive stakeholder communication
- Team leadership
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Outlook
Also useful
- Budget management
- Post-activation reporting
- Trend analysis
About the role
The Brand Activations Manager leads the strategy, execution, and evolution of large-scale brand activations and consumer-facing experiences that drive engagement, brand relevance, and business impact. This role operates with a high-level of autonomy, partners closely with executive and key stakeholders, and provides leadership across activation planning, execution, and performance reporting. The Senior Manager guides team members and ensures brand activations align with enterprise priorities and long-term brand strategy.
Your Impact and Responsibilities
- Lead the strategy and execution of high-impact brand activations that support marketing and enterprise business objectives
- Serve as a primary point of contact for executive and senior stakeholders, providing clear communication, recommendations, and updates
- Develop and present activation strategies and proposals, including objectives, brand integration, investment rationale, and risk considerations
- Oversee talent, sponsorship, and partnership strategy, including negotiation, alignment, and long-term relationship management
- Provide leadership, direction, and coaching to team, ensuring consistent execution and professional development
- Lead cross-functional collaboration with Marketing, Operations, Creative, PR, and external partners to deliver seamless activations
- Own execution of priority activations and provide oversight for on-site delivery, escalation management, and contingency planning
- Monitor cultural, consumer, and industry trends to identify scalable activation opportunities and innovation
- Manage budget oversight and executive-level post activation reporting, delivering insights, learnings, and recommendations
Travel Requirements
- Up to 50% travel to support activations and events
Required Qualifications
- 5-7 years of experience in brand activations, event marketing, or experiential marketing supporting large-scale, high-visibility events
- Bachelor's degree in marketing or related field
- Proven experience leading complex activations with senior or executive-level stakeholders
- Strong strategic, project management, and decision-making skills with hands-on execution experience
- Experience managing talent, sponsorships, and contract negotiations
- Demonstrated ability to lead teams and influence cross-functional partners
- Excellent executive-level written and verbal communication skills
- Comfort operating in a fast-paced, evolving environment with shifting priorities
- Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
- Flexibility to work non-standard hours, including evenings, weekends, and holiday as needed
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
About the Company
At Raising Cane's Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® - it's our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane's in the U.K!
Equal opportunity and legal notices
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
From Raising Cane's's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Brand Activations Manager role at Raising Cane's?
The Brand Activations Manager posting at Raising Cane's states compensation of Salary. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Raising Cane's's official career site.
Where is the Brand Activations Manager job at Raising Cane's located?
This Brand Activations Manager position at Raising Cane's is located in Plano, TX (On-site). Always check Raising Cane's's application page for specific state eligibility or relocation policies.
What qualifications are required for Brand Activations Manager at Raising Cane's?
For the Brand Activations Manager role, Raising Cane's highlights 5+ years of relevant experience; a bachelor's degree; experience with Brand activation strategy, Experiential marketing, Event marketing, Project management, Sponsorship management, Talent management. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Brand Activations Manager position at Raising Cane's?
This listing links directly to Raising Cane's's SmartRecruiters application page. You can apply directly on Raising Cane's's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.