Brand Lead, Relutrigine

About the role

Location: This position may be performed remotely, but requires the flexibility and willingness to travel as needed.

The Opportunity

Help shape a brand from the ground up-and a launch that matters to patients and families. Praxis is seeking an experienced Brand Lead to develop and execute brand strategy for our rare epilepsy programs in developmental and epileptic encephalopathies (DEEs).

Reporting to the Head of Rare Disease, you will turn commercial direction into focused brand plans, lead brand launch readiness, and build a high-performing marketing team. This is an opportunity to bring sharp strategic thinking and hands-on execution to a foundational role, working across functions with the speed, quality, and reliability patients deserve.

Primary Responsibilities

• Develop and execute the brand strategy and marketing plan, informed by patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness, coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Qualifications and Key Success Factors

• Biopharmaceutical marketing experience, including recent product launch experience; rare disease experience is strongly preferred, with epilepsy or DEE experience a plus.
• A track record of translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and the ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.
• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Compensation & Benefits

• At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive.
• This includes 99% of the premium paid for medical, dental and vision plans.
• We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage.
• Thinking about the future?

• We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP.
• We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.
• Not to mention, you'll also be joining a phenomenal crew of colleagues who are smart, engaged and inspiring.
• We aim high, collaborate hard, and produce results.

Let's achieve the impossible together!

To round out our world-class total rewards package, we provide annualized base salary in the range listed below. This range reflects the base salary the Company reasonably expects to pay for the position at the time of posting. Placement within the range will be based on job-related factors, including experience, qualifications, scope of responsibilities, and demonstrated track record of delivering results in similar roles.

Annualized Base Salary $270,000—$290,000 USD

Diversity, Equity & Inclusion

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