Brand Manager

About the role

Co-lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns. Manage new product development initiatives both on the base business and innovation.

Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches. Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns.

Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities. Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.

Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty. Develop and manage marketing budget for Brand. Build collaborative relationships with Sales, Finance, Operations, and Product Development.

Pay and benefits

5-8 years proven success in brand management or consumer marketing within CPG; food or beverage experience a plus. MBA degree strongly preferred, BA required. Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen). Strong cross-functional project management skills, including leading new product development efforts.

Excellent written and oral communication and presentation skills. Strong analytical skills/attention to detail required. Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision. Exceptional sense of urgency, with strong aptitude for learning and problem-solving. Advanced Excel and MS PowerPoint skills required.

Pay Range: $130,000 - $145,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world.

In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.

Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. FIJI® Water is a natural artesian water bottled at the source in Viti Levu (Fiji Islands).

With its iconic square bottle, soft mouthfeel, and more than double the electrolytes of the other two top premium bottled water brands, FIJI Water is the No. 1 premium imported bottled water in the United States. FIJI Water has a perfectly balanced 7.7pH. FIJI Water is available in a variety of sizes, including 330mL, 500mL, 700mL, 700mL Sports Cap, 1L, and 1.5L.

As part of its longstanding commitment to sustainability, nearly 70% of FIJI Water's global bottle volume is in 100% recycled plastic (rPET), including its best-selling 500mL and 330mL bottles.

Since 2007, the FIJI Water Foundation has been committed to supporting environmental conservation and strengthening local communities, investing more than USD $20.5 million in community development, access to safe water, education, health & wellness, and environmental sustainability. The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement.

We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion.