Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH

About the role

Brand Manager - Pediatric Marketing Design

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Brand Manager - Pediatric Marketing Design position is based in Columbus, OH within Abbott’s Nutrition Division.

This role supports the translation of brand strategy into measurable commercial results across retail channels through strong analytical and business partnership capabilities. The ideal candidate combines experience in business analytics, forecasting, revenue management, and retail execution with marketing acumen to identify growth opportunities, optimize investments, and contribute to profitable market share growth.

The Brand Manager - Pediatric Marketing Design will support commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. This individual will leverage consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decision-making, and support profitable growth. This role requires a strong analytical mindset, the ability to connect insights to business actions, and effective collaboration with cross-functional partners to deliver against portfolio objectives.

What You'll Work On

• Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
• Support planning and execution of consumer-facing events and experiential activations.
• Develop seasonal, limited-time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external & in-house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams.

Required Qualifications

• BS / BA in Marketing, Business, Communications, or related field
• 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries
• Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders
• Experience developing and executing integrated marketing campaigns across digital and traditional channels

Preferred

• MBA or advanced degree
• Strong analytical capabilities with experience utilizing consumer, market, retail, and business performance data to drive decision making
• Experience leading product launch or commercialization initiatives
• Familiarity with medical, legal, and regulatory review process
• Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies

Misc

• This is an on-site role - not a remote role.
• Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).

Learn more about our benefits that add real value to your life to help you live fully:

Pay and benefits

The base pay for this position is $99,300.00 – $198,700.00

In specific locations, the pay range may vary from the range posted.

• JOB FAMILY: Product Management
• DIVISION: ANPD Nutrition Products
• LOCATION: United States > Columbus: RP03

Additional Locations

• WORK SHIFT: Standard
• TRAVEL: Yes, 5 % of the Time
• MEDICAL SURVEILLANCE: No

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)