Brand Manager, Truly Beauty

Role Summary

We are looking for a Brand Manager to own the Truly portfolio. This is a growth-focused, entrepreneurial role at the center of the most consequential expansion in DSC's history. You will be the consumer voice for Truly: responsible for stewarding brand positioning, building the innovation pipeline, and driving product and marketing strategy across TikTok Shop, Amazon, DTC, and Retail.

You'll partner closely with Truly's in-house creative team, Product Development, Finance, Insights, and Channel leads, and will report to the Chief Brand & Innovation Officer.

This is a steward-and-scale role, not a rebuild. Truly already works. Your job is to make it bigger without making it generic - sharpening the RTB framework, building the innovation roadmap, and bringing rigor to a brand that has grown on instinct and speed. Your judgment about what to standardize and what to leave alone will define whether this brand compounds or flattens.

Responsibilities

• Serve as the consumer voice for Truly - the experiential, community-led shopper - across all internal and cross-functional conversations
• Protect and evolve Truly's brand identity: voice, scent and product naming language, packaging codes, and community rituals
• Establish and maintain the consumer target, RTBs, and brand positioning as Truly evolves from playful novelty body care toward credible, results-driven body skincare
• Own brand messaging - from planned campaigns to earned media to growth strategy
• Build and maintain the Strategic Growth Plan for the Truly portfolio
• Partner with Channel and affiliate leads to keep the creator and affiliate engine growing - briefing the community rather than managing it into blandness
• Monitor Ratings & Reviews, search interest, share of voice, and the competitive set to surface insights and inform strategy
• Track Household Penetration and brand awareness, and develop audience growth plans in partnership with the creative teams.
• Keep a pulse on culture/competitive trends in Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• Lead innovation end-to-end - from identifying consumer tensions through commercial launch - at Truly's cadence, measured in weeks rather than seasons
• Own concept testing, consumer validation, product P&L development, and demand forecasting for new products
• Rebuild and reposition the Truly shave line, applying DSC category, formulation, and supply chain expertise
• Lead packaging development in partnership with Design and Product Development, holding the line on the finish and quality the consumer is paying for
• Build and own the 2-year Truly innovation and growth roadmap
• Develop and lead go-to-market strategy for all new product launches - positioning, messaging, and full-funnel, creator-first campaign planning
• Lead the development of channel-specific launch toolkits for TikTok Shop, Amazon, Retail, and DTC with the Truly Creative Director
• Partner with Truly's in-house creative team on briefs, copy direction, and asset development
• Ensure the Truly brand story is told with consistency and precision across every touchpoint

Requirements

• Bachelor's degree in Marketing or a related field
• 4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred
• Beauty-native background required - body care, skincare, or beauty brand experience, ideally mass-premium
• Experience owning innovation end-to-end across DTC, Amazon, and Retail
• Fluency in creator- and affiliate-led commerce, including TikTok Shop, affiliate programs, and community-led launches
• Proven track record planning and executing go-to-market launch campaigns for new products, on compressed timelines
• Experience with Ulta, Walmart, CVS, TJX, or comparable beauty and mass retail accounts is a plus
• Strong consumer empathy - the ability to deeply understand and represent the experiential female beauty consumer
• Ability to turn consumer insights into winning brand strategy and go-to-market plans
• Financial aptitude - comfortable with P&L ownership, pricing, and demand forecasting
• Sound instincts about what to scale and what to protect in a founder-built brand; comfortable adding rigor without flattening a distinctive culture
• Strong leadership, organizational, and project management skills
• Clear, confident communicator across briefs, presentations, and cross-functional teams
• Action-oriented, results-focused, and comfortable in a fast-moving, test-and-learn environment

POSITION TYPE: This is a full-time exempt position.

Work Environment

This position is in-office, working out of our HQ in Durham, North Carolina 3x a week.

Salary

$115,000 - $135,000 + Bonus

Benefits

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone stipend

Application Process

• All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered.
• Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs.
• If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team.
• Candidates will be notified if they are not selected for the position.
• The position will remain open and we'll be accepting applications until the role is filled.