Brand Marketing Associate

Key Responsibilities

• Develop and lead go-to-market strategies for specific retail or digital channels - tailoring brand positioning, assortment, and activation to the unique dynamics of each channel
• Lead strategy execution of brand building, innovation, and business model ideas within your assigned channel(s) to hit financial and volume targets in collaboration with cross-functional teams
• Collaborate with experts across the 4Ps to assess and evaluate channel-level solutions, orchestrate the annual plan for your channel(s), and ensure execution is consistent with brand foundation across every point of sale
• Understand the consumer within your specific retail or digital channel(s) and work with data to unlock key insights that shape product innovation, assortment, and marketing messaging
• Oversee demand planning f or your channel(s), forecasting through the lens of channel-specific business insights and account dynamics
• Lead commercialization of product initiatives, ensuring channel readiness and execution that delivers the annual brand plan
• Partner with Sales to build channel-specific selling stories that profitably win with key customers and strengthen retail partnerships

Required Qualifications

• Bachelor's degree or equivalent relevant professional experience
• 2+ years of professional experience in CPG Brand Marketing, Sales/Channel Management, Finance, Consulting, a leadership development program, or another relevant business function; exceptional internship experience may also be considered
• Demonstrated track record of driving measurable business results and clearly articulating your individual contribution
• Strong strategic and analytical thinking, with the ability to use data to identify insights, make recommendations, and generate creative solutions across multiple channels
• Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they influence brand and business performance
• Ability to independently own projects and initiatives from strategy through execution while navigating ambiguity and changing priorities
• Strong cross-functional collaboration and influencing skills, with the ability to build productive relationships across functional and sales/channel partners
• Excellent written and verbal communication skills
• Self-starter who thrives in a fast-paced, high-growth environment and approaches challenges with adaptability and a team-first mindset
• Proficiency with Excel and PowerPoint

Preferred Qualifications

• Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business
• Experience supporting or owning brand, channel, category, or go-to-market strategy
• Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions
• Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business
• Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain
• Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization
• Demonstrated ability to balance short-term business opportunities with long-term brand health
• Experience working in a high-growth or rapidly changing environment

Additional information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Benefits

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

• Trove Brands is an equal opportunity employer.
• Phone calls regarding this position are not accepted.
• This is a fully in-office position at our HQ in Lehi, Utah.