Brand Marketing

The Role

We’re looking for our first Brand Marketing hire to build a brand that resonates with the healthcare leaders we serve. You’ll shape how Vitalize is perceived, from our voice and creative direction to the campaigns, experiences, and moments that introduce Vitalize to a broader audience.

This is a hands-on role for someone with exceptional creative instincts who can turn complex ideas into memorable campaigns and experiences. You’ll work across the company to build a distinctive, credible brand that healthcare leaders recognize, trust, and want to learn more about.

What You’ll Do

• Build the Vitalize brand. Develop and evolve how Vitalize looks, sounds, and feels across every external touchpoint.
• Shape our voice. Build a clear, distinctive brand voice and ensure it comes through consistently across our website, campaigns, social presence, events, and other channels.
• Create memorable campaigns. Develop creative brand campaigns and moments that get Vitalize in front of more healthcare leaders and give them a reason to pay attention.
• Own major brand moments. Lead how Vitalize shows up around company milestones, industry moments, events, launches, and other opportunities to build awareness.
• Build our executive presence. Partner with our founders and leaders to develop their external presence and bring Vitalize’s perspective into relevant industry conversations.
• Create exceptional experiences. Think beyond traditional marketing and find creative ways to introduce people to Vitalize, online and in person.
• Protect brand consistency. Build the systems, guidelines, and creative foundation that allow the Vitalize brand to scale without becoming generic.
• Measure brand impact. Develop ways to understand whether awareness, recognition, and engagement with Vitalize are growing.

What You’ll Bring

• 5+ years of experience in brand marketing, ideally in B2B technology, healthcare, or another complex industry.
• Exceptional creative instincts and a strong point of view on what makes a brand distinctive and memorable.
• Experience developing and executing brand campaigns from idea through launch.
• Strong writing and storytelling instincts, with the ability to make complex ideas simple and compelling.
• Experience partnering with creative teams, designers, agencies, and executives.
• An understanding of how to build credibility with a sophisticated audience.
• Comfort balancing brand-building with business outcomes.
• High ownership and comfort building from scratch.

Additional information

Healthcare experience is a plus, but curiosity, strong judgment, and the ability to quickly become an expert matter more.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend
• An awesome office in Jackson Square, steps from the water