Brand Marketing Lead Health and Medical

About the role

Brand Marketing Lead Health and Medical - Compression

About the Role

Essity is looking for an experienced marketing leader in both product/branding to grow its compression portfolio in the US. The role is a pivotal role in defending its market leadership and drive clarity in understanding positioning and strategy for retention and new customer adoption in the United States.

The ideal candidate should/could live in Charlotte.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

Essential Duties and Responsibilities

• Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
• Invests and manages a team of 3 marketers.
• Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
• Develop compelling narratives and value propositions
• Drive company positioning and messaging through developing relationships at industry events and professional associations.
• Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Partners with education partners in ensuring brands are leading in health care professional education.
• Provides product development and brand communication feedback to the global brand strategy

Required education and experience

• Bachelor's degree
• Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.

Knowledge, Skills and Abilities

• Excellent written and presentation skills.
• Self-starter with strong forward lean
• Collaborative leadership style
• Strong utilization of Microsoft products such as Word, Excel and PowerPoint
• Professional business acumen

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Benefits

Competitive annual salary + sales incentive + benefits:

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Benefits

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees.

Additional Information

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date

Job Requisition ID: Essity265809