Brand Marketing Manager - Must bilingual in Korean
- Pay
- $90,000 – $110,000 per year
- Location
- Irvine, CA · On-site
- Job type
- Full-time
- Level
- Senior
- Experience
- 5+ years
- Education
- Bachelor's degree
- Listed
- 31 days ago
Skills & highlights for this role
- brand marketing
- retail marketing and trade promotion
- product launch management
Also useful
- retail media
- Excel data analysis
- K-Beauty brand expansion
About the role
- Brand Strategy & Growth Planning
- Develop annual brand marketing strategy and growth roadmap
- Lead go-to-market planning for new product launches
- Define positioning, messaging, and competitive differentiation
- Manage brand P&L input related to marketing investment
- Campaign & Content Execution
Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics:
- Retail & Channel Marketing
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
- Cross-Functional Leadership
Collaborate with Sales, Operations, and Finance to align demand planning
- Coordinate with global brand teams on product updates and messaging
- Work with e-commerce team on DTC and marketplace alignment
- Ensure brand consistency across all channels
- Analytics & Performance Optimization
- Analyze sales and marketing data to identify growth opportunities
- Monitor promotional ROI and trade marketing efficiency
- Provide executive-level reporting and performance insights
Qualifications
- MUST Fluent in Korean/English
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
- Strong understanding of retail marketing and trade promotion
- Proven experience managing product launches
- Analytical mindset with strong Excel / data interpretation skills
- Strong leadership and communication skills
Preferred Experience
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
- Understanding of sell-in vs. sell-through dynamics
Additional Information
All your information will be kept confidential according to EEO guidelines.
Annual Salary Range
$90,000 – $110,000 plus performance based bonus compensation
Position Overview
We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
About the Company
- Marketing – Brand Marketing Manager
- Location: Irvine, CA
- Employment Type: Full-Time/Onsite
From SBT Global, Inc.'s careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Brand Marketing Manager - Must bilingual in Korean role at SBT Global, Inc.?
The Brand Marketing Manager - Must bilingual in Korean posting at SBT Global, Inc. states compensation of $90,000 – $110,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on SBT Global, Inc.'s official career site.
Where is the Brand Marketing Manager - Must bilingual in Korean job at SBT Global, Inc. located?
This Brand Marketing Manager - Must bilingual in Korean position at SBT Global, Inc. is located in Irvine, CA (On-site). Always check SBT Global, Inc.'s application page for specific state eligibility or relocation policies.
What qualifications are required for Brand Marketing Manager - Must bilingual in Korean at SBT Global, Inc.?
For the Brand Marketing Manager - Must bilingual in Korean role, SBT Global, Inc. highlights 5+ years of relevant experience; a bachelor's degree; experience with brand marketing, retail marketing and trade promotion, product launch management. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Brand Marketing Manager - Must bilingual in Korean position at SBT Global, Inc.?
This listing links directly to SBT Global, Inc.'s SmartRecruiters application page. You can apply directly on SBT Global, Inc.'s site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.