Brand Partnerships Manager, Creators

About the role

The Creator Brand Partnerships team's vision is to make Amazon the place brands turn to first when they want to partner with creators. We connect brands with Amazon's commerce creators through Brand Sponsorship offerings that bring top-tier creators together with brands across in-person events, gifting, and digital placements. We serve brands of every size and we design each sponsorship to deliver measurable results. Through this work we aim to grow brands' businesses and creators' earnings, strengthening the partnership between brands and the Amazon creator community at every stage of the funnel.

In this role, you will help bring brand sponsorships to life across our creator marketing program, including creator events and gifting, turning signed deals into polished, well-run activations. Working alongside the business development leads, you'll own direct relations with our brand partners, executing our partnership packages and ultimately securing repeat business.

This role will own delivering strong advertising results through their execution, delivering full impact reports to our partners.

You'll work directly with brands and our agency partners, delivering white-glove service throughout the sponsorship lifecycle so every touchpoint reflects the premium experience brands expect from Amazon, and you'll collaborate across internal teams including creator marketing, the Amazon Ads team, finance, production, PR, legal, and analytics to bring each sponsorship to life.

You are a relationship builder, creative problem solver, and have experience growing a business independently. You're energized by working directly with external partners, comfortable with ambiguity, and calm under pressure, and you communicate clearly and build trust with brands, creators, and internal teams alike while always looking for ways to make our programs run smoother and scale.

Key job responsibilities

• *Drive end-to-end execution of brand-sponsored marketing programs
• *Monitor industry and media trends to identify new partnership offerings and opportunities to grow the business
• *Coordinate all client and agency communication while working in tandem with internal partners and team members, delivering white-glove service throughout the sponsorship lifecycle
• *Manage program budgets, deliverables, timelines, and sponsored content/talent agreements
• *Cultivate relationships with key clients, industry leaders, production partners, and internal teams
• *Establish a measurement strategy at the offering level, developing and rolling out new metrics that showcase the value proposition of our offerings and drive renewal for brand partners
• *Automate and scale reporting capabilities
• *Develop and implement a mechanism for capturing scaled brand feedback, partnering with program and product management to incorporate findings into quarterly roadmap reviews

Basic Qualifications

• 3+ years of business development, partnership management, or sourcing new business experience
• Bachelor's degree or equivalent
• Experience using data and metrics to determine and drive improvements
• Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
• Experience working cross functionally with tech and non-tech teams
• Experience building processes, project management, and schedules
• 3+ years of experience in partnership management, account management, or client services, ideally within brand marketing, media, advertising, or entertainment

Preferred Qualifications

• Experience setting up and managing a sales pipeline
• Experience with sales CRM tools such as Salesforce or similar software
• Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.)
• Experience in production and post production
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, NY, New York - 101,600.00 - 177,800.00 USD annually