Campaign Specialist - Attendee Marketing

About the role

This role is based in our New York City or Santa Monica office.

The Campaign Specialist - Attendee Marketing is a key role within the attendee marketing team. This position focuses on supporting the execution of detailed attendee campaign briefs and tactical plans that align with the overarching attendee marketing strategy. The Campaign Specialist collaborates with cross-functional teams and Centers of Excellence to ensure campaigns leverage the optimal channel mix and deliver measurable outcomes, such as attendee acquisition, engagement, and retention.

Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with audience personas, event goals, and attendee value propositions. As a key player in the agile marketing Attendee Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize attendee engagement.

Key Responsibilities

Campaign Briefing and Planning

• Collaborate with the Attendee Hub team members and Centers of Excellence to translate attendee marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
• Support the development of tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
• Ensure campaign frameworks align with attendee value propositions and resonate with key audience segments.
• Work closely with the Product Marketing Manager to ensure campaign plans reflect broader attendee marketing strategies and goals.
• Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners.

Channel Strategy and Optimization

• Identify and recommend effective channels for attendee registration and engagement, ensuring alignment with audience preferences and event objectives.
• Support the implementation of channel mix strategies to maximize attendee registration, engagement, and retention.
• Use insights from marketing analytics and performance reporting to inform channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.

Collaboration and Alignment

• Partner with the attendee hub team members, and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings.
• Collaborate with the Product Marketing Manager and Comms Planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.
• Work with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies.
• Coordinate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.

Performance Monitoring and Reporting

• Support the establishment and monitoring of campaign KPIs, including attendee acquisition, engagement rates, and retention metrics, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Provide insights and updates to the Attendee Marketing team and other stakeholders, highlighting campaign impact and recommendations for optimization during sprint reviews

Continuous Improvement

• Stay informed about industry trends, emerging channels, and best practices to contribute to attendee campaign planning.
• Support a test-and-learn approach to campaign planning, using data to drive continuous improvement.
• Gather feedback from attendees and stakeholders to refine campaign briefs and enhance future planning.

Qualifications & Requirements

• Foundational experience in campaign management or a similar role, with knowledge of briefing and planning integrated attendee marketing campaigns across multiple channels.
• Ability to translate attendee marketing strategies into actionable campaign plans that deliver measurable results.
• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign execution and optimization.
• Strong collaboration skills, with experience working closely with cross-functional teams, including content, operations, and sales.
• Excellent organizational and planning skills, with the ability to manage multiple campaign tasks simultaneously.
• Analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Familiarity with agile marketing principles and ways of working.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

• The salary range for this role is $60,000- $70,000 based on experience.
• This posting will automatically expire on December 14th, 2026.

• We're not solely focused on a checklist of skills.
• We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
• If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.

This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.