Campus Marketing and Development Manager

Role Overview

The Campus Marketing and Development team serves as Hillel International's in-house consulting agency, providing expert digital fundraising and marketing services to over 60 campus Hillels nationwide.

As a Campus Marketing and Development Manager, you will lead the planning, execution, and analysis of digital and direct mail fundraising and marketing campaigns, making an immediate impact on the lives of thousands of Jewish college students.

You will use your extensive expertise in digital marketing, direct response fundraising, and analysis to create data-driven strategies that support Hillel's mission of enriching the lives of Jewish students so that they may enrich the Jewish people and the world.

We welcome applications from candidates across the U.S., with both fully remote options, as well as hybrid options available in Washington, D.C. and New York City.

What You'll Do

Serve as the primary professional responsible for digital and direct mail fundraising and stewardship efforts for two campus Hillel organizations with dynamic and sophisticated fundraising needs, including:

• Digital fundraising (email, website, texting, social media)
• Direct mail
• Wealth screening and comprehensive grassroots pipeline management, including top prospect donor portfolio building
• In-depth data analysis leading to data-informed fundraising strategies
• Overall brand support, including consultation on cohesive design
• Web support as it pertains to fundraising
• Major fundraising event support (registration and RSVPs)
• Lead audience growth and acquisition efforts to build up parent, alumni, community member, and donor database
• Post fundraising-related content across social media and web platforms
• Clean and upload campaign data to CRM

Core responsibilities include

• Create an annual fundraising and marketing strategy that includes stewardship touchpoints, appeals, renewal messaging, and email newsletters.
• Optimize campaigns at an advanced level using data-driven strategies, including segmentation, A/B testing, personalization, and audience targeting to maximize donor engagement and revenue.
• Create and distribute mass-communications (email, direct mail, text) for fundraising and stewardship touchpoints.
• Provide in-depth analysis of campaign performance and leverage these findings for future campaigns in order to meet or exceed annual fundraising goals.
• Incorporate digital marketing best practices in copy, imagery, and video with an expectation that you'll bring relevant and current trends of the nonprofit marketing and fundraising fields.
• Lead direct response fundraising efforts, including texting campaigns and Giving Day initiatives.
• Collaborate with fundraising and student-facing staff on campus to ensure brand cohesion and powerful storytelling.
• Manage multiple timelines and projects concurrently.

Who We're Looking For

• 4-5 years of experience in marketing and/or fundraising in the non-profit space, prior Hillel experience a plus.
• Proven success in planning and executing digital and multichannel campaigns.
• Excellent written communication skills with the ability to craft compelling fundraising messages.
• Excellent project management and organizational skills, with keen attention to detail.
• Client service mindset and ability to manage multiple stakeholders effectively, including high-level and strong collaboration with external clients.
• Mastery of data analysis and audience segmentation to drive campaign performance.
• Experience with CRM/databases for donor management and reporting.
• Exceptional graphic design skills using Canva, Adobe Suite, or similar software to create donor-focused marketing materials.
• Experience with email marketing platforms (MailChimp, Constant Contact, My Emma, etc.)
• Passion for entrepreneurship, innovation, and Jewish life.

What You'll Get

• Competitive salary in the nonprofit marketplace. The salary range for this role is $60-65,000.
• A comprehensive benefits package, including health insurance, retirement plan, Life, AD&D, and Long-Term Disability (LTD) insurance, Flexible Spending accounts, generous sick time, an informal "take what you need vacation policy," and parental leave.
• Great professional development, mentoring, and skill-building opportunities.
• The ability to lead and grow new initiatives from the ground up with support from senior management.

#LI-REMOTE