Channel Developer On-Premise

About the role

Must be based within a 30-minute commuting distance of the designated market.

The Channel Developer, On-Premise is responsible for driving commercial performance across a territory through market insights, trend identification, and strategic execution supporting a large portfolio of spirit brands. This role focuses on understanding shifts within the on-premise landscape, identifying growth opportunities, and translating market intelligence into actionable business solutions.

Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies, strengthen portfolio performance, and identify emerging opportunities across the territory.

Core Responsibilities/Activities

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
• Customer Engagement. Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
• Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data
• Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
• Identify merchandising opportunities by understanding portfolio priorities

Agency Accountabilities. Complete accurate and timely management of agency initiatives including:

Budget and expense management

All reporting responsibilities

Tracking and management of performance data using agency-appointed platforms:

• Participation in all internal training initiatives
• Point of Sale, asset and warehouse management
• Brand, market, competitive and customer insight curation

Additional information

• Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
• What Success Looks Like: Commercial growth (exceeding goals) within territory
• Delivery of program activities
• Positive 360º feedback from manager, market team and client partners
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
• Increasing brand and category knowledge

The physical demands of this role require the following

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more
• The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications

Minimum 3 years of experience in the bev-alc industry

Bar/restaurant/hotel operator experience a plus

• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships

Ability to tailor communications for a variety of on-premise environments:

• Deep understanding of market and industry trends
• Strong budget management skills
• Ability to work remotely

• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture

Bilingual (English and Spanish-speaking) a plus

Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Pay and benefits

The base compensation range for this job classification is between $65,000-$80,000 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!