Chief Revenue Officer

Role Overview

Build the Next Generation of Revenue in North Texas.

Hearst Dallas Media Group is looking for an accomplished Chief Revenue Officer to lead the transformation and growth of one of the most recognized media businesses in Texas. This is a rare opportunity to take ownership of the entire commercial engine (Sales, Revenue Operations and B2B Marketing) and build a modern, high-performing revenue organization designed for where media and marketing are headed next.

You will own and architect the full commercial engine of Hearst Dallas, from initial market engagement through long-term client growth and retention. You will rethink how we go to market, accelerate digital and multi-channel revenue, leverage AI and automation across the sales organization, strengthen our enterprise and regional client relationships and build a culture where performance and accountability drive results.

This is not a role focused on maintaining the status quo. The mandate is to build a durable, future-ready revenue organization that is more intelligent, more efficient and more client-centric than traditional local media models. We are looking for a proven CRO who can bring the vision, leadership and operating discipline to transform a strong foundation into a market-leading revenue organization.

The foundation is strong. The opportunity is to elevate, align and accelerate.

Hybrid: This full-time role is based in Dallas, TX, with four days a week in the office.

What You'll Do

• Define and execute the enterprise go-to-market strategy, including segmentation, pricing, packaging and channel mix across digital, print, sponsorships and events.
• Lead, develop and scale a high-performing leadership team, fostering a culture of accountability, performance and continuous improvement.
• Drive revenue growth across regional, multi-location and enterprise segments.
• Operationalize AI and automation across the revenue lifecycle, from prospecting and outreach to proposal development and client retention.
• Partner across Marketing and Revenue Operations to deliver a seamless, differentiated client experience.
• Establish rigorous pipeline management, forecasting and performance analytics as core operating disciplines.
• Serve as a senior external representative of Hearst Dallas, strengthening market presence and deepening relationships across the North Texas business community.

You will lead six direct reports across the core commercial functions

• Sales Directors overseeing key segments and client relationships.
• Revenue Operations managing systems, data and performance infrastructure.
• B2B Marketing leading brand, content and demand generation.

What You'll Bring

Required Experience

• Five or more years of experience as a Chief Revenue Officer (CRO) or in an equivalent enterprise-level CRO role, with direct accountability for revenue performance.
• Proven success leading and scaling multi-channel revenue organizations within media, advertising, advertising technology or a related industry.
• Demonstrated track record of delivering measurable revenue growth through go-to-market transformation, sales strategy and operational execution.
• Experience leading multiple revenue functions, including Sales, Revenue Operations, Marketing or similar.
• Experience working with complex client segments, including regional, multi-location and enterprise accounts.
• Demonstrated success building high-performing leadership teams and creating a culture of accountability and performance.

Core Capabilities

• A creative sales leader who knows that selling ideas is as important as selling metrics.
• Deep understanding of modern revenue models, including digital advertising, performance marketing and integrated client solutions.
• Strong perspective on the application of AI and automation within sales organizations, with evidence of practical implementation.
• Ability to operate at both strategic and operational levels, shaping direction while driving execution.
• Exceptional leadership presence, with a track record of attracting, developing and retaining high-performing teams.
• Highly client-centric mindset, with a belief that sustainable revenue growth is driven by delivering measurable client value.

Additional Requirements

• Based in North Texas or willing to relocate.
• Commitment to being visible in the market and with the team.

What Success Looks Like in the First 12 Months

Success in this role will be defined by both performance and culture transformation. Within the first year, you will have:

• Delivered measurable revenue growth and market share gains.
• Implemented a clearly differentiated go-to-market strategy, with new segmentation, outreach approaches and client engagement models.
• Integrated AI-driven workflows and automation into daily sales operations, materially increasing productivity and effectiveness.
• Elevated the capability and performance of the leadership team and broader revenue organization.
• Positioned Hearst Dallas as a forward-thinking and effective media partner in the North Texas market.

Compensation

Competitive base salary, performance-based bonus and total compensation aligned with the scope and seniority of the role.

Ready to build what's next for Hearst Dallas? If you're a proven CRO who is ready to transform a strong revenue organization, accelerate growth and redefine how a modern media company goes to market, we'd love to talk.

Additional Information

• Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.
• Accommodations: We are committed to an accessible application process. If you need an accommodation to apply, please contact. This email address is for accommodation requests only.

Benefits

We support our employees through personal and professional development and promote physical, financial and emotional wellbeing for employees and their families. Our benefits include:

• Physical Wellbeing: Medical, dental and vision coverage to help keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with a matching program in most markets.
• Generous Paid Time Off: Ample time off, including holidays and vacation.
• Paid Parental Leave: Paid leave to support growing families and new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Mental wellness benefits to support your emotional wellbeing.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for individual needs.
• Fertility Coverage & Menopause Support: Support throughout different stages of your health and family journey.
• Pet Wellness Reimbursement & Rover Credits: Support to help keep your pets happy and healthy.
• And more: Learn more about additional benefits and details here.