Client Performance Senior Specialist - Performance Clients

About the Role

As a Client Performance Senior Specialist, you will be responsible for the creation, management, and evaluation of programmatic performance ad campaigns - also known as native - advertising: lower-funnel campaigns built to drive action and conversion rather than broad awareness. You will work day to day in a DSP environment, building, managing, and optimizing campaigns in our performance platform. A portion of this book of business is self-service, where clients run campaigns themselves in our platform, so your support model will look different from account to account.

This role requires close collaboration with Yahoo's sales reps, Client Experience Leads, and clients to ensure the success of ad campaigns from inception to completion. The CP team thrives in a fast-paced work environment and excels both individually and as part of a team. Adaptability, quick learning, and an understanding of current programmatic trends are essential.

In this role, you will manage high-value campaigns for clients, providing the expertise needed to optimize performance and protect revenue. You will take ownership of complex workstreams and serve as a go-to resource for your teammates on operational best practices across all Yahoo ad platforms.

Key Responsibilities

• Lead the end-to-end operational oversight of campaign and creative setup and billing in our Native platform, partnering with internal entities such as Yahoo Brand Studios, Legal, and Financial Operations to ensure quality execution.
• Oversee the creation and management of complex creative/ad builds across all platforms, ensuring technical specifications and client KPIs are met.
• Monitor delivery and performance of high-value campaigns against conversion and action-based KPIs, collaborating proactively with account teams to enhance results and troubleshoot operational issues.
• Support self-service advertisers running campaigns in our platform, stepping in on setup guidance, troubleshooting, and optimization where needed.
• Identify and implement AI-driven efficiencies in daily workflows to reduce manual tasks and accelerate campaign launch timelines.
• Act as a key consultant for sales reps and Client Experience Leads, providing creative performance evaluations that translate data into strategic recommendations.
• Partner with legal, billing and collections teams to resolve complex issues, ensuring seamless financial reconciliation for your book of business.
• Utilize AI-augmented analysis to detect delivery anomalies or performance trends, suggesting proactive creative optimizations to client teams.
• Replace repetitive reporting or administrative tasks with automated or AI-assisted workflows to focus on high-impact strategic work.
• Lead specific project phases or team-wide workstreams, providing operational guidance and mentorship to colleagues.

Basic Qualifications

• 3-5 years of experience in digital advertising operations, campaign management, or a related field.
• Hands-on experience working in a DSP, with a background in programmatic, performance, or native advertising.
• Experience or strong interest in using AI productivity tools to synthesize data, improve communications, and drive operational speed.
• Extreme attention to detail and strong organizational skills, with a proven ability to manage multiple high-value projects under tight deadlines.
• Demonstrated ability to operate independently with minimal guidance, prioritizing high-impact goals and making sound judgments in ambiguous situations.
• Excellent written and oral communication skills, specifically in a cross-functional environment involving Sales and Legal.
• Technical proficiency with Google Workspace and macOS.

Preferred Qualifications

• Hands-on experience building workflows or solutions with Claude, or a comparable record of putting AI tools to work in an operational role.
• A mindset focused on AI-augmented oversight-viewing emerging tools as a way to increase impact rather than just efficiency.
• Experience with the Yahoo DSP specifically.
• Experience with advanced digital advertising platforms and a deep understanding of current industry trends.
• Experience supporting self-service or managed-service advertisers.
• Previous experience in a client-facing operational role for a large-scale media company.
• Experience supporting regulated industries such as pharma, where ad disclaimers and compliance requirements come into play.

Additional information

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

Pay and benefits

The compensation for this position ranges from $72,750.00 - $151,250.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.