Community Engagement Manager

MDU & HOA Partnership Management: Own MDU & HOA Relationships

• Build trusted, recurring engagement with property managers, leasing teams, HOAs, and local developers; maintain a structured visit cadence and documented notes.
• Track property changes (ownership, management, lease expirations) and proactively initiate conversations to protect and grow Armstrong's footprint.
• Serve as a visible, accessible point of contact for both leasing staff and residents; ensure business cards and contact details are easy to find.
• Coordinate closely with the GM, ABS Account Executive, and local project coordinator on priority properties, competitive threats, and relationship-building opportunities requiring local leadership involvement.

Drive Growth Activation On Site

• Drive growth in MDUs including new construction and unserved properties by leveraging workflow in the MDU Playbook.
• Maximize penetration in MDUs utilizing protect and growth tactics, as defined by the MDU Playbook.
• Surface opportunities and competitive risks related to Marketing Exclusivity Agreements. Ensure Armstrong has a seat at the table, following outlined process.
• Monitor and ensure compliance with existing agreements, in partnership with Field Operations, Marketing, Finance, Regulatory and Legal partners.
• Coordinate resident events, signage, welcome kit placement, seasonal touchpoints, and co-marketing opportunities with property teams.
• Assist leasing offices and residents with online ordering, package selection, and service setup; support initiatives that accelerate resident self-install/activation.

Elevate Resident Experience

• Use a white-glove approach to escalate service or installation concerns and close the loop with residents and property staff, as indicated by MDU Playbook.
• Uphold brand standards and deliver consistent, scalable practices across properties.
• Act as the GM's eyes and ears in the community-surface trends, recurring issues, or positive momentum that may influence system-level decisions.

Competitive Front-line Intel

• Monitor competitive activity, pricing, promotions, and service differentiators in MDUs, including door-to-door teams, signage, digital marketing.
• Provide competitive summaries to Corporate with firsthand observations and recommended actions.
• Share insights and best practices with Corporate Marketing and fellow CMMs to support consistent execution across systems.
• Ensure competitive intelligence is also synthesized for the GM to support local tactical planning, political engagement, and community positioning.

General Marketing Responsibilities

Budget & Reporting

• Manage and optimize local marketing budgets in partnership with Corporate Marketing.
• Provide monthly insights to GMs for spend versus budget.

Community Engagement

• Represent Armstrong at chamber events, parades, festivals, ribbon cuttings, and other key community activities; alert Corporate when additional attendance adds value.
• Organize team-building activities, employee recognition programs, and volunteer opportunities.
• Serve as a local support for the GM at municipal meetings, school district engagements, public hearings, and other civic events where strengthening Armstrong's visibility and influence supports the system.
• Maintain ongoing relationships with key civic stakeholders including municipal leaders, Chambers of Commerce, economic development groups, and first responders, advising the GM on emerging issues or opportunities.

Partnerships & Sponsorships

• Identify and recommend sponsorship opportunities in coordination with the GM that maximize visibility, receive telecom exclusivity, support lead generation, and quantify ROI.
• Cultivate government relationships, in partnership with Corporate Regulatory, that support a friction-free execution of P3 projects while positioning Armstrong as a trusted partner and first point of contact for community needs and emerging opportunities.
• Ensure the GM is informed of sponsorship opportunities with political or community ramifications and coordinate local visibility and participation.

Marketing Execution

• Ensure brand compliance in all local materials and utilize "The Hub" for system-wide initiatives.
• Coordinate local advertising campaigns with Corporate Marketing as needed.

Cross-System Support

• Assist with events or on-site marketing needs in other markets when requested.
• Support local leadership team in planning employee events, recognition, and morale initiatives.
• Other duties as assigned.

What You'll Need

• Bachelor's degree in marketing, Business, Communications, or related field preferred
• 2+ years of relevant marketing, community engagement, or account management experience
• Telecommunications industry experience is a strong plus
• Proficiency with the Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to travel 25% or more throughout your system footprint
• Availability for nights and weekends to support resident events or PR opportunities

Ideal Candidates Are

• Motivated, dependable, and committed to high-integrity decision-making
• Able to discern critical information that impacts the business and exercise discretion when discussing internal objectives with external partners
• Demonstrate a polished, professional presence and the ability to represent Armstrong effectively to external audiences
• Confident communicators who can build rapport quickly with both internal teams and community partners
• Adaptable in fast-changing environments and comfortable managing multiple priorities
• Coachable, collaborative, and eager to learn new tools, strategies, and responsibilities