Consumer & Gaming Marketing Manager, North America

Role overview

HP is seeking a marketing leader to drive strategy and execution across its Consumer PC and Gaming portfolios in North America, including HP OmniBook & HyperX.

This role translates business priorities, consumer insights and worldwide brand strategies into integrated marketing plans that build preference, generate demand and improve conversion. It combines portfolio marketing leadership with people management, investment accountability and cross-functional influence across the United States and Canada.

Reporting to the Senior Director of North America Consumer & Retail Marketing, this leader also oversees One HP Creator Marketing and One HP Earned & Experiences Marketing, connecting these capabilities with priorities across the broader organization.

Key responsibilities

Business and marketing strategy

• Own the North America Consumer PC and Gaming marketing strategy, aligning priorities with Category, Sales, Worldwide Marketing and Retail Marketing.
• Develop annual and quarterly plans that connect audience needs, portfolio positioning, product launches and seasonal opportunities to measurable business outcomes.
• Identify growth opportunities across consumer computing, premium PCs, AI PCs, gaming systems and peripherals.
• Translate market, shopper and competitive insights into clear recommendations on messaging, activation and investment.

Integrated campaigns and launches

• Lead campaigns from strategy and briefing through execution, measurement and optimization across paid, owned, earned, creator, experiential and retail channels.
• Translate worldwide platforms into locally relevant programs, while bringing North American insights back into global planning.
• Partner with Retail Marketing, Media and eCommerce teams to connect consumer demand with effective shopping experiences and stronger conversion.
• Build distinct, compelling propositions for HP, OMEN, Victus and HyperX while identifying opportunities to connect the portfolio.

Creators, earned marketing and experiences

• Lead the One HP Creator Marketing and One HP Earned & Experiences Marketing teams, aligning their work with agreed priorities across the North America organization.
• Develop creator relationships, partnerships and experiences that build credibility, cultural relevance and consumer engagement.
• Connect storytelling and experiential programs with broader campaigns, extending their impact across social, media and retail.
• Establish clear objectives and measurement approaches for creator and experiential investments.

People and organizational leadership

• Lead, coach and develop a team of marketers, establishing clear ownership, priorities and performance expectations.
• Build collaboration across portfolio and shared-function responsibilities, balancing business needs with available resources.
• Develop talent, strengthen marketing capabilities and foster a culture of accountability, creativity and continuous improvement.
• Represent Consumer PC and Gaming Marketing in business reviews and cross-functional planning forums.

Investment and performance

• Own marketing budgets within the role's remit, prioritizing investment against business opportunities and expected impact.
• Partner with Finance, Operations & Performance, Media and Analytics teams to evaluate results and improve marketing effectiveness.
• Establish campaign objectives spanning awareness, consideration, demand, conversion and contribution to sell-through.
• Manage agency relationships and execution quality, ensuring programs deliver against agreed objectives, timelines and budgets.
• Collaborate with technology alliance partners on joint marketing opportunities aligned with HP's priorities.

Experience and qualifications

• Significant experience in consumer marketing, integrated marketing or category marketing, with demonstrated ownership of complex portfolios and campaigns.
• Proven people leadership experience, including coaching, performance management and team development.
• Experience translating business strategy into marketing plans with measurable commercial impact.
• Strong understanding of the consumer technology and gaming markets, retail environments and digital shopping journeys.
• Experience leading creator, partnership, earned or experiential marketing programs.
• Demonstrated budget management, agency leadership and analytical decision-making skills.
• Ability to influence senior stakeholders and lead across a complex, global organization.
• Bachelor's degree in marketing, business or a related field, or equivalent practical experience.

• What success looks like
• Clear portfolio strategies, effective launches and campaigns, stronger consumer consideration and conversion, disciplined investment decisions, and a high-performing team that connects Consumer PC and Gaming priorities with HP's broader marketing capabilities.

Compensation and Benefits

The pay range for this role is 160,350.00 - 236,550.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

Hp offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

• Marketing
• Schedule -
• Full time
• Shift -
• No shift premium (United States of America)
• Travel -
• Relocation -