Consumer Growth Marketing Principal
- Pay
- $125,000 – $160,000 per year
- Location
- New York, NY
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 6+ years
- Listed
- 31 days ago
Skills & highlights for this role
- funnel analysis
- experimentation
- dashboards and reporting
- multi-channel campaign management
Also useful
- paid social
- out-of-home advertising
Stated benefits & perks
- Health
- 401k match
About the Role
- Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
- Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
- Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
- Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
- Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
- Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.
About You
- Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
- Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
- Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights
Compensation and Benefits
- Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
- Salary Range: $125,000-$160,000
- We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.
- There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?
- Via is an equal opportunity employer.
About Via
Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Consumer Growth Marketing Principal at Via, you will design the programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local communities we serve.
From Via's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Consumer Growth Marketing Principal role at Via?
The Consumer Growth Marketing Principal posting at Via states compensation of $125,000 – $160,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Via's official career site.
Where is the Consumer Growth Marketing Principal job at Via located?
This Consumer Growth Marketing Principal position at Via is located in New York, NY. Always check Via's application page for specific state eligibility or relocation policies.
What qualifications are required for Consumer Growth Marketing Principal at Via?
For the Consumer Growth Marketing Principal role, Via highlights 6+ years of relevant experience; experience with funnel analysis, experimentation, dashboards and reporting, multi-channel campaign management. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Consumer Growth Marketing Principal position at Via?
This listing links directly to Via's Greenhouse application page. You can apply directly on Via's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.